Category: Digital Branding

5 Ways How Knowledge Base Software Can Prove To Be Useful For Your Organization

Steven on November 13, 2018

The larger an organization becomes, the more important it is for it to ensure speedy communication between its employees. A customer service representative, for example, is going to need to be able to access information at a moment’s notice. After all, making an informed decision is one of the cornerstones of good quality customer service. A great way to make information readily available to all of your customer service representatives is to use a knowledge base software such as the one offered by Kayako. However, you might be wondering what a knowledge base software is in the first place.

A knowledge base is essentially a hub of information. It is a place where an employee of your company can put all of their findings and data in a way that would make it very easy to access. All it would take is a line of text and all of the information relevant to your search query is going to end up being presented to you. A knowledge base can also be used by CSRs to get their questions answered quickly without having to get up from their seat. There are clearly a lot of benefits associated with using a knowledge base. Here are some of the most prominent benefits that we have found.

#1 Boosts Efficiency at Work

If your employee has to scramble every time they need something, they are going to end up wasting a lot of time. Having instant access to the information they need can allow them to cut down on response and resolution times. This time will add up eventually until your employees are saving so much time that the number of customers they are able to serve will end up increasing significantly. A more convenient way of storing information also helps make work more dynamic. If your employee doesn’t have to scroll through endless lines of bland data, they are going to be more energized and therefore more proactive about the job that they are doing. It’s all about making life easier for your employees after all.

#2 Facilitates Employee Cooperation

One of the most important things to work on in your company is making sure that all of your employees are working together. This creates a sense of synergy that can allow your company to move forward because all of the cogs in the machine will be working in perfect harmony with one another. A knowledge base software allows your employees to communicate with each other much more efficiently. Instead of having to get up and go to where their fellow employee is to ask a question, they can just do that through the knowledge base software. Since cooperating and collaborating with their fellow employees will have become so much easier, your CSRs are probably going to end up doing it a lot more often which will definitely contribute to an overall feeling of synergy in your workplace.

#3 Helps Preserve Knowledge

Not all of your employees are going to treat your company as a lifelong employment opportunity. Everyone wants to move up in the world, and for the current generation working for too long in the same place can end up being a boring experience, so you should expect a lot of your employees to move on to greener pastures eventually. However, just because you are losing an employee does not mean that you have to lose the work that they have done. Through a knowledge base software, you can keep your employee’s contribution to your IP secure and easily accessible for all future employees.

#4 Allows Employees to Work Remotely

We live in a day and age where coming to the office is no longer a requirement in order to be a good employee. Nowadays you can work from pretty much anywhere and do a fine job. A knowledge base software can allow your employees to work remotely. It also makes it possible for satellite employees to communicate with one another, sometimes despite never having met each other! This can really improve your prospects by hiring employees that might have seemed impractical before due to how far away that employee is from your office.

#5 Improves Customer Satisfaction

Needless to say, a knowledge base software is going to really improve how your customers feel after they have phoned in with a complaint. Faster response and resolution times mean that your customers will be pleasantly surprised by how quickly they can get done with the call or chat. This is going to keep adding up over time until your company has a stellar reputation for the customer service that it provides. A knowledge base software can thus contribute a lot towards making your company’s future a lot more secure than it might be right now.

Digital Branding

WooCommerce vs Shopify: Which is the Better E-commerce Platform

Steven on November 9, 2018

Photo credits: https://pixabay.com/en/ecommerce-shopping-credit-card-2607114/

Are you in the market for an e-commerce solution? If so, you’ll definitely love this short WooCommerce vs Shopify comparison. I also think you’ll agree creating an online store is a challenging feat. Turns out you can create an online store easily, and in this post, we help you to choose the better e-commerce platform for your needs.

We break down the post into sections such as features, pricing, and support among other things. By the end of it all, you will pick the right platform for your online store. Do you lean towards WooCommerce or Shopify? Let us know that in the comment section at the end.

Without further ado, let us weigh anchor and sail.

WooCommerce vs Shopify: Basic Overview

WooCommerce is a plugin that you install on your WordPress-based website. It allows you to add powerful e-commerce features to any WordPress site. On the other hand, Shopify is a subscription-based e-commerce service. You don’t install Shopify; you simply sign up.

WooCommerce requires that you have a WordPress site first. Shopify doesn’t require you to have a website first; it’s a cloud-hosted e-commerce platform. While WooCommerce comes with a long (and often times arduous) configuration process, creating an online store on Shopify is a breeze.

Setting up a site on WooCommerce requires that you’re familiar with web-related things, even though it’s easy stuff once you get the hang of it. Things are a bit tidier with Shopify; setting a store on the platform is akin to signing up for a blog at, say, Blogger.com, or getting an email address at Gmail.com. Well, sort of.

All the same, both platforms come with enough features to launch a highly successful online store, whether big or small. Also, allow me to mention that the e-commerce platform that you end up picking from this comparison post boils down to personal preference and, of course, your needs.

WooCommerce vs Shopify: Features

WooCommerce is a free WordPress plugin that ships with enough features to create a basic online store. If you need more features, however, you can count on the wide range of free and premium WooCommerce add-ons.

Out of the box, WooCommerce ships with a ready-to-use cart, a checkout page, shop and a “my account” area where buyers can track orders and view their profiles. On top of that, it comes with five default methods of payment but you can add more.

Other than that, WooCommerce comes with an intuitive admin dashboard that makes managing your online store as easy as A, B, C. And thanks to a dedicated Products menu, you can sell digital and physical products on your e-store like a boss.

In terms of store design, WooCommerce is compatible with most if not all WordPress themes, such as the free BuddyBoss theme, since it’s just a plugin. There are, however, WordPress themes that are specifically made for WooCommerce. As such, designing the perfect e-commerce store is a theme or a developer away.

Shopify, too, shines in the features department what with a slew of nice e-commerce-centric features. Since it is a dedicated e-commerce service, you can expect all the features you need to build small and enterprise-level stores. You also get a free sub-domain (you can add a custom domain later) and free SSL certificate.

On top of that, Shopify comes with a good number of free and premium extensions that allow you to add some nice features to your store. Still, Shopify is incredibly easy to use no matter your experience or coding knowledge.

In the design department, Shopify features hundreds of themes. Well, the number of themes available for Shopify fades in comparison to what’s available for WooCommerce. All the same, the themes are professional and specifically designed for e-commerce.

An intuitive quick-start wizard helps you to set up either, but Shopify’s onboarding process offers you much more convenience. It takes fewer steps and effort to set up a store on Shopify, something we can’t say about WooCommerce.

WooCommerce vs Shopify: Performance and SEO

On the web, content is king. Without amazing content, you cannot expect your store to perform well money-wise and on search engines. However, the quality of your content is only one of the more than 200 SEO ranking signals.

Nowadays, page load speed is an important SEO ranking factor. Now, this is where things get tricky, with some users claiming WooCommerce outshines Shopify and/or vice versa. Well, I root for Shopify here because it has dedicated servers that guarantee great speeds and uptimes.

On the other end of the spectrum, we have WooCommerce. The page load times you’ll record on WooCommerce depends on a couple of factors, the most important being the host you choose. Go for dirt-cheap hosts at your own risk – because, come on, what kind of performance do you expect from a host that charges a $1 buck per month.

In terms of performance and SEO, Shopify outshines WooCommerce since Shopify’s engineers do a great work of maintaining the servers for you. You just focus on the business side of things, unlike WooCommerce where you are in charge of site administration among other things.

Both platforms come with great SEO-related features, but that speed thing we just mentioned can be a deal breaker for WooCommerce stores, especially if you end up with a poor host. The chances of getting poor speeds on Shopify are slim.

Photo credits: https://pixabay.com/en/ecommerce-online-shopping-e-commerce-1992280/

WooCommerce vs Shopify: Pricing

As we’ve already mentioned, WooCommerce is a free plugin. However, to add more features, you will need extensions and these don’t come cheap. Your costs can quickly rack up depending on the extensions you choose, and this applies to Shopify as well.

To run a basic e-commerce store, though, you need about $29 bucks a month whether you choose WooCommerce or Shopify. But depending on the time commitment you put towards setting up a store, Shopify is the cheaper option in my opinion.

Besides, Shopify offers you a free 14-day trial to test the waters. You just need a paid plan to start selling. With WooCommerce, you need to find a web host, buy a domain name, set up WordPress, install SSL and then install the e-commerce plugin, before selling.

WooCommerce vs Shopify: Support

WooCommerce is open source, meaning you can get help on the support forums at WordPress.org. On top of that, you can sign up on the official WooCommerce site to get support. Shopify, on the other hand, is a commercial e-commerce solution. You get professional 24/7 support via email, chat or phone.

Final Words

Whether you go with Shopify or WooCommerce, running a successful online store is all about providing great value to your users. Endeavor to provide amazing products and user experience, and you’re golden no matter the platform you choose.

WooCommerce has a steeper learning curve compared to Shopify, but once you get used to either of the platforms, the cost, and effort required to run your store depend on the features you need. Shopify is for the entrepreneur who wants to hit the ground running. WooCommerce is perfect for the businessperson who isn’t afraid to play around with myriad settings.

Between WooCommerce and Shopify, which platform do you feel is the better option for your business? Please let us know your thoughts in the comment section below.

Digital Branding

5 Branding Strategies to Adopt for Vape Products

Steven on November 8, 2018

It is true that there have been speculations about vape branding; many of you would feel that marketing vape products and services would be risky. However, the truth is entirely different.

Ever since reports have come out in support of vape products, people have become more inclined towards switching from smoking to vaping. In fact, new bill has passed in favour of E cigarettes which will encourage businesses to promote vape products. It is being also claimed by NHS that vaping is 95% safer than tobacco cigarettes.

How do these ads affect people?

We all know the role of media in today’s world; people are more likely to pick things from seeing ads. According to the studies conducted by university of Kansas, watching advertisements regarding vape can stimulate one’s mind and attract a person to vape even if they have never vaped in their life.

CDC has also backed these facts claiming that expose to the advertisements about vaping products can definitely alter the brain chemistry of people making them vape. Hence, number of vape users is more likely to increase after being exposed to vape ads.

But how we market vape products?

It sounds like a tricky question, but to be honest, it is further from that. There are ways to brand vape products and spread word-of-mouth among people, like one of the best premium e liquids brand LongHornVapor did very well in its branding. Let’s talk about some of those strategies.

Creating an online presence

If you ever make a guess about someone and say they don’t use social media, you will lose that bet. It is one of the most cost effective strategies compared to conventional branding. According to Tobacco Control, it was reported that in the branding of JUUL, millions of dollars were spent online by the people in vape market. No wonder why there is so much buzz around youngsters wanting to add vaping in their lifestyle. What people see on Instagram, Twitter and other social media platforms, suddenly becomes a hot commodity. Yes, we are still talking about vape products. Infusing attractive elements of hip-culture, fun and relaxing ads with a bit of sex appeal will do the trick just fine.

Sponsoring events is the game-changer

Be it a movie star, a musician or someone whose who is famous, you can sponsor an event under your company’s banner. Letting a top-performer setting the stage on fire can give the most enthralling experience to the people making them want to vape.

Some of you might think getting sponsorships might be hard because of all the fuss that has been around. At the same time, people have been realizing great things about vaping. And unlike smoking, there are absolutely no restrictions when it comes to promoting vape products in any way you want.

It all starts with the flavor

That’s right! If you are someone who is thinking about spending a huge lump of money on marketing, make sure you set your target market first. You can do that by having the right flavors in your vapestore, Flavors like Cotton-candy, Whipped Cream eJuice, Gummy bear and Candy King can attract the younger lot, while flavors like brain freeze can promise to cater adults’ needs and really increase the footfall.

According to Truth Initiative, more than 40 percent of the people only opt to vape because of the promising flavors.

Go Hollywood!

No, we don’t mean auditioning for roles in a film but fusing your vape brand with the film industry can be the name of the game. Moreover, Product Placement is one of the most sought-after branding strategies in today’s world.

It is not something risky as many have opted to showcase vaping in the movies. Johnny Depp, Kevin Spacey and even Zac Efron have been seen vaping on the big screen. When stars vape, Boom! Everyone starts doing it. That’s the magic of right product placement!

Develop an app

Thanks to Google and Apple, a digital platform has been set for you to make your own mark and let your business flourish. But why would you need an app? It’s a very reasonable question to ask.

Many people who are having problems regarding vaping, the apps can be a way to provide them guidance. Apps like Vape Boss, Vaffle and couple more have been committed to providing useful information to beginners and people who enjoy vape-culture. You can also develop something on those lines. For that, distinguishing yourself from your rivals would be the key and focusing on the needs of people is a way to go.

Digital Branding

How to find the attractive content over YouTube, Reddit, Quora, and other social media channels

Steven on October 21, 2018

To get the good ideas from the content shared on the various social media channels, one must put some efforts. As this is a big challenge for us to post the irresistible content over the social media accounts every now and then. We need to have the attractive content over the posts and blogs, the webinars, in our workshops, and the webinars. So, we must think of the ways through which we can dig up the attractive content for our audience and their increased engagement.

This article may help you in finding the irresistible content that is being shared on the social media channels like YouTube, Quora, Reddit, or any other communities. The formula that will help you to find the attractive content can be used on several social media channels but here we will try on some of these sites.

The formula to find the best content on social media sites

First, think about the topic you are going to make the content about. You must decide about the area of interest so that you can get the required data. So basically, at first step, you will have to think of an interesting topic that is popular or going viral.

After that, determine that how much effort and struggle is being put by the content sharing person. You can question that how they do it and you will get the answer of it for the topic you have selected.

After this step, the next step is to get every possible information about the area of your interest or the problem you are going to make content about. You need to have whole information about the problem as well as the solutions to that problem. That is how you are going to cover the whole topic.

Now after getting a whole set of information about the topic, you are good to go and start creating the content. This content must be based on the data you have collected while your research.

The final step is to share the content with the audience.

Reddit is a very powerful website and it can be used as a mean of content inspiration. This means that you can get the inspiration about the topic or area of your interest through this networking social media site.

YouTube is also a well-known social media site that is used by many users of the Internet on daily basis for watching and sharing the videos. YouTube can help you in a better way to discover the required content over the topic as it can serve as the search engine for you at its best.

Instagram: There are many small businesses related to fashion and beauty. The pages are followed by millions of Instagram followers and they buy/sell there. So it is another source where you can find content to post on your pages.

buy instagram likes

Other online communities to help finding the required content; there are several social media sites and networks that are also be beneficial for you to get the information about the problem you are going to cover in your content and find the solution to this problem. This formula can be applied on all these sites for finding and sharing the irresistible content with the audience.

Digital Branding

4 Ways to Use Social Media for SEO – Think On It

Steven on October 21, 2018

‘Rome wasn’t built in a day,’ a common proverb which we usually know, isn’t it? This particularly fits with the rules and practices of SEO. With the ever-changing technology, science and art of SEO keep on changing with more new and innovative techniques. Understanding the complex algorithmic system of Google search engine and designing the SEO strategies particularly is quite a daunting task. In this complex online environment where there is cut-throat competition, SEO analysts think upon it again and again.

Every SEO focuses on organic traffic drive combined with enhanced Google search ranking. Basically, we know that focusing on the content and link of the website is the ultimate work performed by the experts. Of course, it is but it there are other facets as well which the business owner should especially not ignore. Social media is like a honey that attracts folds of users towards it. When the website optimisation is genuinely done in accordance with social media networking, it is obvious to have a positive result from it.

Photo credits: https://pixabay.com/en/icon-polaroid-blogger-rss-tumblr-2486501/

4 Ways Social Media Would Really Benefit SEO

At a very basic point, it is important to know that social media is not an ideal factor considered by Google in a search engine ranking index. With the better goals of social media marketing, it perfectly helps the consumers to approach your website and keeping them engaged in it. But how social media can enhance search engine optimisation, isn’t it? Let’s focus on the correlation of the social media signals and search visibility.

Get Organic Followers

As there are many links in the world of SEO, similarly there are lots of users and followers in social media. A number is not the only sole factor but the quality of followers is equally an important point. Many websites just buy the number of followers which is not an ideal solution. Rather one should enhance one’s social media presence together with encouraging the users to follow your page. While providing good and appealing content, it would genuinely attract a vast number of users.

Users love the discount factor as well as the VIP offers provided by the websites. This would be a better alternative that would lead to an increased number of followers. Good social media presence and visibility surely lead to an increased number of followers. Increased followers means maximum traffic drive and quality traffic drive means greater ROI.

Social Media – A Better External Link Building Source

When you have an increased number of followers, your potential share in an online platform consequently increases. When there are maximum numbers of followers, it provides better opportunities for the people and they visit your link and content. Thus, companies should basically focus on content creation. It should be fun and engaging, useful and appropriate, properly arranged and entertaining as well. Apart from these factors, it must be share-worthy.

Quality of the content should be good. Sentence formation should not be in a high-level language rather it should be decent and easily understandable. When you create high-quality content, it would not only attract genuine consumers but also let other websites to reference your link. Through Twitter Ads or Facebook targeting, one can duly take advantage of the content promotion.

Better Brand Image

Just sharing any content is not desirable. Post such contents that would connect the users with your website. It should particularly reveal the missions and objectives of the company and how it would benefit the consumers. When the core values are not stated well, it can somehow hinder the quality of traffic drive. Over promotional content is also not required. The SEO experts should engage in such exciting pictures or memes that would connect the users while they scroll down. It should at once grab the attention of the followers.

Ads should be posted in such a way that it targets the users. At an initial phase, many consumers might not click your ad and are beneficial too. This is because you may know well about who are the potential followers of your brand. When your brand recognition is bigger, more users would know about it thereby increasing the share of clicks. When you get more clicks on Google especially from the audience of social media, the site would rank better and better.

Engage Locally

How you engage with the local community is the most essential factor that search engines look forward. Engaging with the local community through social media is not just a better idea rather it has become a necessity. For this, it is important to update the accounts especially to involve it in the local event. In case you are operating with the local business, let the users know it online. It can be best done if you encourage them while posting and commenting on the social channel.

Merely having the social media account is not enough, it is equally important to use it and update it on regular basis for maximum traffic drive. There are certain elements that should be changed on a regular basis so that the users might find something new about the brand every time when they scroll down. Though social media is not the direct ranking factor yet it ignoring it can prove to be the worst mistake. The success of the online business greatly depends upon the strategies that you plan. Prioritizing all the opportunities and elements related to online marketing is really important.

Explore the advantages of social media marketing and get assured result from it. However, it is important for the site owner to remain updated with all forms of changes taking place in the local community. Your participation towards the collection of facts and figures is important for planning a better marketing strategy.

Sometimes, SEO rules look like the writings that are written on sand which wash away with the very wave of the storm. For an online business, accommodating with such changes is pretty important. Consulting right and appropriate Sydney’s favourite company would really help you out.

Digital Branding

15 Sneaky Ways to Build Brand Awareness

Steven on October 18, 2018

Building brand awareness is critical for any business in order to build a strong customer base and drive leads, sales and ultimately bring business success. However in the modern commercial landscape with so many brands competing for attention, how do you stand out?

Here are the sneaky techniques brands use to build awareness without consumers realizing they are doing it, which you can apply to your business, no matter how big or small!

1. Create a Brand Identity

If you want to build more brand awareness, it is essential to have a strong, recognizable brand. Think about your brand’s identity and what makes it unique. Be sure to promote this in order to stand out. Have a clearly defined messaging strategy and style guide for your brand. Have an approved set of logos, letterhead, font, and colors and use them with rigorous consistency – this is crucial for brand recognition.

2. Link building

Link building involves attaining links to your site from established, authoritative sites. Generating these links essentially comes down to creating quality, useful content which sites will want to share, as well as outreach to relevant sites to build links. Local link building, in particular, can greatly improve your local SEO, improving brand awareness through search engine results, as well as driving organic traffic to your site.

3. Hold Contests on Social Media

Running contests on social media is a great way to increase your brand’s visibility to new users. There are many ways to do this and it is best to be creative and as original as possible. Just make sure your contest format encourages users to share the link with their network (for example to get more votes for their contest entry).

4. Use Facebook Advertising

With over 2 billion users on Facebook worldwide, Facebook can help you reach a greater audience and build your brand awareness. Organic reach will only get you so far (especially with the Facebook’s current algorithms), but you can bolster this with paid advertising. Facebook ads are relatively inexpensive and can be targeted to a specific audience to a staggering level of detail.

5. Get Users to Promote You on Social Media

You can even put your followers to work and have them promote you on social media. Run a campaign which encourages users to post a picture or similar to a particular hashtag, and you will instantly increase your brand’s organic reach. A great example of this is ASOS’ #AsSeenOnMe campaign, in which the brand has users post and tag photos of themselves wearing their favorite ASOS outfits.

6. Let Your Personality Shine Through

Social media can be a great platform to connect with your audience on a more personal level and show a different, more playful side of your brand. Some brands have even built a reputation for having distinctly entertaining social media channels – such as US brand Wendy’s, which is famous for the quips on its Twitter account.

7. Work With Influencers

In the past couple of years, we have seen the rise of the social media influencer. Influencers are powerful because they play off one of the basic tenants of marketing: consumers are most likely to use your business if referred by a friend. Because influencers form quasi-personal relationships with their followers, if they recommend a product it is almost as if a friend is recommending it. Identify influencers appropriate to your niche, and reach out to them to suggest partnerships.

8. Sponsor Local Organisations

To build brand awareness on a local level, you can sponsor local charities, events or sporting clubs. Not only is this a chance to support your local community, but in return they will display your brand, giving you an opportunity to not only promote your business but to do so in a way which shows your altruistic nature.

9. Create Branded Packaging

This is a technique used by some of the world’s biggest brands: when the customer’s shipment arrives, it is wrapped in specially designed branded packaging. This builds the emotional connection the customer has to the brand, as it makes the product feel like a gift from the company itself. Any small or medium business which ships products to its customers can apply this strategy by having custom branded packing made up for shipping.

10. Set Up Referral Programs

Reaching new audiences through word of mouth is one of the most powerful ways to build your brand. Other than providing excellent products and services, you can encourage this by creating referral programs. As part of a referral program, encourage your existing customers to refer you to their friends and contacts by offering them a free product, service or subscription in return.

11. Create Your Own Infographics

Infographics are a highly popular, shareable form of content. Create engaging and interesting infographics which feature your brand’s logo and website. Do this well and your infographic will be shared across social media, reaching thousands of users along with your branding.

12. Brand Your Vehicles

If your business has vehicles – cars, delivery vans etc – make sure these are branded with logos and signage. Doing so creates free advertising as the vehicles drive around. Even if you do not have official vehicles, do this with your own car and ask your staff to do the same.

13. Distribute Bumper Stickers

Bumper stickers are a similar concept but on a simpler level. Have colorful, visually appealing bumper stickers made out and distribute them to your customers, visitors, other businesses, and anyone else you can think of! You can apply a similar concept for other types of stickers which people may put on their laptops, water bottles or elsewhere.

14. Create Branded Merchandise

Another way to get the wider population to advertise your business for you is through merchandise which displays your brand’s logo. The possibilities here are practically endless: t-shirts, caps, re-usable water bottles, key-rings, pens: the list goes on. Depending on your business, you may sell this merchandise at a reasonable cost or give them out to customers (or the general public) as a free promotion. This not only makes your brand visible to the person who receives the freebie, but also to anyone else they come into contact with.

15. Don’t Be Afraid To Be Controversial

Although it may not be suitable for every brand, creating controversy can be one of the most effective ways to build brand awareness. Look at Nike’s recent ad campaign featuring controversial athlete Colin Kaepernick. On the one hand, this sparked a raft of negative reactions and even boycotts from one section of the US community, while on the other, the brand has stated the campaign has driven record engagement and leads for the company.

About the author

Tom Buckland is a digital marketing consultant specializing in technical SEO & Amazon Marketing. He’s the founder of HQ SEO in the UK and loves helping businesses profit through smart digital marketing strategies.

Digital Branding Local Branding

In The Eye Of The Beholder

Steven on October 16, 2018

Is there ever a wrong time to take a photo? Every moment in life offers a chance to take an amazing picture. No matter the expression during the snap of a photo, pictures give people a chance to imagine their own storyline. Every feeling gives you a glimpse of a different moment that can be captured.

How can the color of your skin complexion dictate the best lighting choices for beautiful portraits? Various types of positions create different shades of light. Imagine sitting in front of a bay window ten minutes after sunset. Outside, the street lamp light shines into your window brightly. If you position your head right in front of the lamp post light, you could create the illusion of morning dawn during dusk.

Rays of light shining through windows are fun to use with your imagination. They help create silhouettes and sepia-like coloring for your photographs. The look of eyes in a picture carries a fusion of energy cold or warm. Overhead lights in a dark room can help you highlight separate distinctive features from your face.

Creating a picture that revolves around your eyes being the center of attention may not be so difficult to achieve. I would find a pitch dark black room with light shining through the window. Stand in the dark until you can’t be seen then gradually ease your face into the edge of the light, just enough until your eyes show. It might look spooky but now you’ve given life to a dark silhouette of yourself.

During a photography shoot, every picture isn’t meant to be joyful or sad. Some can harbor aggression in your facial expressions to get your point across. Our clothes often capture the mood of some photos in an interesting way. If your wearing sweatpants and a t-shirt, this could indicate a warm laid back Saturday morning watching your favorite TV shows. An unbuttoned collar on a dress shirt and tie with rolled up sleeves could indicate days worth of work done.

Pictures definitely rely on your choice of personality. Whenever photography takes place, there are some basic lighting positioning such as key light, backlight, and full light.

Using indoor lighting is cool, but there is something to love about the natural light outside. Natural light gives a sense of fresh energy to the field of captured moments.

Although most picture subjects may absorb the natural light better, natural light can be a little more tricky in developing epic photos. Freelance shots are more ideal for natural light is that the sun may rotate to a different position or clouds may cause unwanted shade at times. Each picture can remain unique by applying the same method of photography.

Using indirect natural light can help achieve some of the most defining pictures during your photo shoot. The terminology used for this style is called front-lit. If you are looking to control the shadows from behind, back-lit might be more situational as it hits your subject from behind.

Epic photos are a gift to share with your loved ones. Potential employers might require your modeling services. Storing the collection of photos you accumulate should be easy for people to access. Look into creating a portfolio of your photos by using portfolio templates. By doing so, you can share your photos with anyone, anytime.

If you find yourself uncomfortable with social media platforms, keeping a flash drive of your work on your key ring leaves you prepared for the unexpected. You never know when someone might say do you have any work I can see. Modeling and photography have complimented each other for ages any many more to come. The two are therapeutic for some and an outlet of expression for others.

Remembering the creative use of camera angles rely on your personality. Each photo you take as a model revolves around the amount of energy you project in your photos. The old saying, a picture is worth a thousand words, rules the world of modeling and photography today. Using body language, eye contact, and different fields of energy, will always help your photogenic expressions.

Digital Branding

SEO and Why It’s Crucial to Take Care of It for Your Business

Steven on October 16, 2018

It has been more than two decades since the term “search engine optimization” (SEO) first got its start that one would expect for it to be as ubiquitous as Google and smartphones by now. Unfortunately, SEO still isn’t that popular – at least not yet. It doesn’t mean, though, that you shouldn’t use it, most especially if you have a business whose lifespan depends on the number of customers buying from you.

If you are not aware of how important SEO is, the following reasons why it’s crucial to take care of SEO for your business should help you educate yourself further about it:

1. Businesses using SEO are more likely to attract potential customers.

Three out of every four Internet users don’t bother checking a search engine’s other pages of search results aside from the first one. That’s why some businesses set aside a specific budget to ensure that everything they do online is in line with SEO best practices. After all, a business that shows up in a search engine’s first page of search results has a higher chance to be checked out by a potential customer than a competitor who’s in the fifth page of the search results.

As you’re running a business yourself, you’ll want to make sure as well that you become included in page one of a search engine’s search results so that you can get potential customers. It shouldn’t be just a one-time thing though. Aim to be in a search engine’s first page of search results as consistently as you can.

2. Businesses using SEO are more likely to attract more substantial revenue.

A spot in a search engine’s first page of search results would most likely attract more potential customers towards your business than if you were in another page. The bad news is that your website’s visitors may check you out but leave without buying anything. The good news is that other potential customers who found you online may purchase something from you, which is a favorable and profitable outcome that you’ll want to experience more often by taking care of your business’s SEO.

3. Businesses using SEO are more likely to become well-known.

Aside from attracting potential customers and profit, running your business with SEO in mind would gain you more publicity than if you didn’t consider using it at all. The average person usually sees websites included in a search engine’s first page of search results as popular and thus trustworthy. No wonder then that several other businesses want a place in page one of a search engine’s search results as they also want to gain the attention and trust of whoever they’re targeting.

SEO has been around for years, but some businesses still don’t know anything about it. Or even if they’re familiar with it, they’re hesitant to try it. As someone who runs a business, you’ll want to get a lot of online traffic, especially as people would most likely find out about you through the Internet rather than through traditional means of advertising. However, having an Internet presence for your business isn’t enough. You should also take care of its SEO as the above-listed discussion presented. If you’ve made it to this last sentence of the article and yet you’re still clueless about it, you should read HigherVisibility’s SEO guide for a clearer idea of its importance for your business.

Digital Branding

How to Do SEO for Your Site with Keyword Research Tools

Steven on October 15, 2018

Search Engine Optimization of a website always centralized around the keyword and has been the important element. Since ages, a lot many changes have made and with this evolutionary component of SEO, choosing the right set of keywords for the content building has become a necessity. You have to make your ways through these keywords in order to increase the rank. You need to start monitoring the progress of site based on keyword precision. As per the expert belief, the usage of keyword has become complicated due to some reasons like:

Now the search query in Google focuses on the semantic part of the content from the user context rather than querying up the word by word typed in information. It has become tough to optimize each and every word of the specific set of keywords.
No proper information can precisely determine the information about the ranking. Google has stopped providing the information, and some third party is now offering information about the rankings.
The rankings have become volatile and are meddling the potential consistency of keywords. Google makes changes due to which there is a constant optimization from the competitor alongside your strategy.

Photo credits: https://pixabay.com/en/seo-sem-marketing-optimization-web-758264/

No matter what, the keywords are still a very important element of the SEO and other marketing strategies. The keywords provide an insight into the user patterns followed for search which helps in guiding the topic and builds the focus on marketing strategy. You can obtain the metrics using tools that can let you know about your website performance. There are many steps by step streamlined way which can tell you how to work on your keyword Research for Search Engine Optimization. You can check keyword inspector.com to find out more. You have to keep in mind about the targeted audience while working on keyword Research using the following tools

SEMRush: This is a paid tool with some limited free options. It is very valuable for conducting Search Engine Optimization of the site which is not only restricted to Keyword. You can get information about the complete site by entering the domain name and also get information about the ranking. If you are planning of outdoing some of your competitors, this information is helpful. If your sole purpose is to work on ranking, then this tool is best.
SpyFu: This tool’s prime focus is on the competition which is needed if you already are a level down from your competitor. Instead of finding the detail about yours, try to find out about competitor domain. By doing so, you can evaluate the focus and strength of your competitor’s keyword relativeness with the content. You will get the understanding of how to choose a keyword for prime target and in the end; you will be winding an excellent strategy for optimizing the site.

Conclusion

It is very important to have a strong SEO for your site and strategy for the keyword order to beat the competition. With the help of tools, you might be able to achieve your goal.

Digital Branding SaaS Branding

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

Steven on October 10, 2018

When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture?

The answer? A SWOT Analysis.

WHAT IS A SWOT ANALYSIS?

A SWOT analysis of your brand strategy would give you an idea about the strengths (S), weaknesses (W), Opportunities (O), and threats (T) of your brand’s ability to dominate the market.

SWOT ANALYSIS EXAMPLE

Let’s take real-life scenarios. A good friend of the writer named Sameer was starting a business where he would buy journals from India and sell it to the United States through an e-commerce store.

After a lot of research, he found a journal he liked and took his first step towards his goal. Upon the advice of the writer, he followed this step-by-step SWOT analysis for his product.

1 – Evaluate the Strength of your Idea

Sameer first did a quick Google research for the following keywords.

1 – Journals USA Buy

2 – Journals California Buy

3 – Self-improvement Journals USA Buy

4 – Gratitude Journals California Buy

He found some common denominators in the competitor’s websites.

Firstly, he found that there was virtually no copy under any of the products.

Secondly, he found that each of these websites had multiple journals for sale.

So, he found where his strengths lay;

He would sell just one journal on his website.
He would focus on a benefit-driven copy for his website.

2 – Swallow your Pride and Admit your Weakness

Next, Sameer needed to closely look at his weaknesses.

His biggest weakness was his marketing budget. If he were to take the Ad words route based on the projections, it would cost him close to $25 dollars to acquire a sale.

With a marketing budget of $500, he couldn’t risk running out of capital. So, he decided to explore alternate forms of advertising instead of Ad words.

3 – Look for Opportunities in Lesser Crowded Areas

Sameer had been hearing a lot about Instagram shoutouts.

Upon some quick research on Instagram hashtags, he found that the yoga handle has closed to 2 million posts.

Now, coincidentally Sameer practiced Yoga as well. So he decided to put his $500 dollars into marketing his business through shoutouts.

He found the best handles related to yoga and spirituality wrote a quick starter e-book on yoga which he used as a low tripwire offer of about $7 and then created an upsell page with the journal with a tagline “Journal like a Yogi”.

4 – Search for threats that can effectively shut you down

Sameer’s biggest threat now was the long lead time that comes with going through the funnel approach.

Upon his first couple of shoutout tests, he found that he got a 2% conversion on each shoutout expenditure.

So, at about $50 per shoutout – he would get close to 5 sales of his e-book. But no one was buying his journal.

He was $200 short and had just about $300 left before he ran out of his capital.

After looking at the analytics on his Upsell page – he found that a majority of the users bounced off within the first 10 seconds.

After a lot of dwelling, he decided to test a down sell page.

So after a user purchased his e-book he would then send them to the Upsell page for his journal.

Once a user clicks away from the page – he sent them to a down sell page where he gave the customer $20 off their first purchase.

After sending about 5000 people to his website – he saw that his tripwire e-book sales remained the same but this time he managed to sell one journal which helped break even on his shoutout expenditure.

This was a promising enough start for Sameer to continue on with this venture.

CONCLUSION

A SWOT analysis is just a tool you use to fine tune your business strategy. Do not make the mistake of spiraling down the analysis rabbit hole. An action is the greatest key to finding out if your theories are based on sound results or not.

Result driven advertising should help you here. Closely monitor what effect each one of your USP’s or offers has on your customer. Evaluate your cost per lead and lead time and then go about fine tuning it until you can fully automate the process.

Once you have found a good marketing strategy you need to scale up your operations and the best way for you to do that is to use a CRM software for marketing.

Kapture CRM is a cloud-based marketing SaaS provider that helps you automate a lot of the key tasks in your business.

Kapture CRM customizes its offerings according to the needs of your industry. The cloud-based platform can be used over a mobile application as well that is integrated over both iOS and Android platforms as well. Currently, Kapture powers 500+ brands in 12 countries.