Category: Personal Branding

Personal Branding

7 Reasons Why Every Artist Needs To Invest In Music Promotion

The music industry is growing at a rapid pace and so is the competition in the landscape.

The number of artists out there is so large that you cannot expect to be noticed unless you are really good and have had some serious voice training from a reputable vocal coachAdditionally, the way you present your brand and music makes a world of difference. Do you think that you can survive and thrive without a proper promotional plan in place? Of course not, because like every other commodity, you need to sell your music as well. There are many more reasons why you need to invest in music promotion, whether you are a budding newcomer or an established artist. Let us list them for you.

Sells your music

When artists release their albums, the main motive is to make money by selling them. If you want to boost sales, you must absolutely have a music promotion plan in place. Unless people know about your album, they will not buy it. So it is mandatory to showcase it across diverse channels, which is exactly what a music promotion strategy aims to do. Once music lovers know about the latest release, they are bound to check it out and buy it if they like what you offer.

Gives you a cross-channel presence

A typical music promotion plan aims to promote your music across diverse channels. Whether it is press releases, radio announcements, online advertisements or promotion across live streaming channels, it has you covered everywhere. Having a cross-channel presence is a big plus for any artist because the audience is everywhere. Rather than being confined to one channel, they search their favorite songs and albums everywhere. Being available across channels connects you with them.

Unlocks new opportunities

Beyond selling your albums and establishing your presence in the industry, there is much more that music promotion can do for you. It can help you unlock new opportunities in terms of collaborations with other artists and bands. Further, you may even get more work and win sponsorships for your events. These opportunities will not come unless you get the exposure and other artists and sponsors know that you actually exist.

Extends your fanbase

Once again, you can leverage a multi-channel presence to extend your fanbase. According to this agency, your music promotion should not focus on just selling your album. Instead, it should aim to consolidate your fanbase so that they keep buying your music in the future as well. Further, a big fanbase serves the purpose of making you popular through word of mouth. A good music promotion strategy surely helps you in this context as well.

Strengthens your reputation

Another benefit of investing in music promotion comes in the form of a stronger reputation in the industry. Being visible and selling more gets you the recognition you want. More importantly, it strengthens your reputation as an artist. Investing in music promotion is, therefore, a small price to pay if you want to establish yourself in the industry, grow your reputation and sustain in the long run.

Gives you the branding edge

As an artist, your vision should extend beyond just selling. Establishing yourself as a brand is key to success. When it comes to branding, only an excellent promotional strategy can help. It is unlikely for even the most talented artists to succeed without promoting their music. Therefore, investing in music promotion does not remain a choice if you want to get the branding advantage for your musical offerings.

Brings a competitive advantage

As the industry grows, the competition increases too. New artists are emerging and new releases are coming up every single day. Not being visible can leave you behind in the race. What you really need to do is to stand apart from the competitors and churning out great music is not the only thing that will help. Besides producing good music, you also need to ensure that it reaches your audience. This is only possible if you have a result-focused promotional plan in place.

Now that you know the significance of music promotion, you will be more than keen to invest in it. What really matters at this stage is finding a promotion partner that can create a great strategy for you. Although you may try promoting yourself independently, an agency with the right skills, expertise, and experience knows what goes into making a plan that gets you tangible results. After all, you would want great results fast so that people know you, buy your music and propagate it as well.

Digital BrandingPersonal Branding

9 Blog Promotion Tactics That Every Blogger Should Know

As far as working from home jobs are concerned, blogging is one of the highest-rated activities or businesses that an individual can run. Blogging does not require a college degree nor does it require years and years of technical training. It does, however, require passion, great grammar command and the willingness and tenacity to work. Many people hear about blogging and think that it is a breeze, an easy way to make money. The truth is, it is very difficult to make money from a blog unless you have what it takes. This means you have to have great content, garner a sizeable and commendable audience, and most of all, have the necessary know-how in effective ways to monetize your blog. Monetizing your blog is the ultimate test when it comes to blogging success. This involves extensive marketing for no matter how monetized your blog is, if it does not get the necessary and right traffic, it will still be useless to you. Getting your blog noticed and standing out from the millions and millions of blogs online today is no easy task, it takes quite a bit of skill. Here are 9 blog promotion tactics by http://socialmarketway.com that every blogger should know.

Go social

Other than Google, social media sites command the highest amount of online user traffic today. Facebook is second only to Google. Twitter, LinkedIn, Instagram and the rest are not so far behind. This means that these social media sites are where your audience is to be found on a regular basis. If you want to effectively direct this substantial amount of traffic, then you need to engage with the community in general, the easiest way to do this is through these social media sites. The thing to remember is this, a social media campaign can look a lot like spam. This is mainly because people come here to interact with one another and share ideas. Unless you are actually contributing to the conversation in a meaningful way, simply posting a link to your blog will be considered spamming and this will result in you getting banned. You need to interact with the community. This involves taking an interest in what they are discussing and contributing relevant information which you can then link to or from your blog.

Target a ‘sharing’ audience

This should be part of your strategy. Try as much as you can to make your target audience the sharing type. There is certain demography of people that is more likely to share material online than others. Audiences that include people looking to lose weight, bodybuilders, technologically astute people, and serial shoppers are all examples of audiences that will willingly help spread the word about you and your blog. This is provided the content is relevant and useful.

Guest blog

Once you have found a niche, look for other authoritative sites and blogs within that niche and guest post on them. This involves writing articles, following forum threads and interacting with the site administrator and the audience. Once you have gained their trust and your opinion is valued, you can simply request the site administrator to let you link back to your blog. This way, you will gain their audience and hopefully the people they recommend.

Appeal to the vertical markets

You have to make your blog an authority with relevant content as well as offering solutions to the society at large. This means FAQ pages and several ‘How To’ articles. Feature different industry trends with credible and verifiable statistics. Once this is done, your blog will be regarded as a valuable resource and this will keep people coming back.

Participate in forums and discussions

These are platforms where likeminded people go to hold meaningful discussions. Once you have found your niche, find all the highly-trafficked and relevant forums and actively participate. Give relevant advice and links to actionable and useful information. As part of this advice, you can send them over to your blog. Remember, these are serious people and spamming will NOT be tolerated.

Include your blog in everything about you

This means that you should always mention your blog whenever and wherever your name appears. In your bio, your online resume, your other websites, your email signature, your internet profile, your social media accounts…anything that features you should also feature your blog.

Utilize bookmarking sites

Making use of social bookmarking sites can be a very resourceful way of gaining backlinks. These are ways through which you can widely advertise your blog without paying for it. You can always opt for paid advertising.

Make your content SEO friendly

When it comes to blogging, the number one rule is quality content. In your struggle to churn out high-quality content, make sure that it is SEO friendly. As mentioned earlier, only the various search engines like Google have more traffic than social media sites. This means that the majority of organic traffic can be found in search engine page results. Properly optimizing your blog content gives you an added advantage of getting this organic traffic.

Use web analytics

This is similar to carrying out a survey. Analytics gives you a break down on where most of your traffic comes from, which pages and content they spend more time and what they actually think of your blog. Paying attention to these statistics and tweaking your blog in accordance with the results will go a long way in improving your performance. It is a way of giving the client what he/she wants.

Call to action

Sometimes you just have to be blunt and tell your readers what you want them to do. In every article or comment you make, find a way to include actionable and relevant information that can link back to your site. This way you can simply tell them to click over to your blog for further information. They know what they are getting and you are not being vague about asking them to switch over.

These are 9 Blog Promotion Tactics That Every Blogger Should Know. However, what you need to remember is this, for your blog to succeed, you need to be passionate about what you are writing. Without this passion, you will not be motivated to churn out high-quality content consistently, which is the core of every blog.

Buy an affordable office chair
Personal Branding

What To Consider When Choosing an Affordable Office Chair

It wouldn’t be wrong to say that a chair is one of the most important things in an office and this is because that chair is the one thing where you have to spend the rest of your day. In simpler words, you and your employees all will be spending more than half of the day sitting in a chair in a position that already adds a lot of stress on the structure of the spine. Now with all that stress on your back, you don’t want to make things worse for yourself, right? Well, if not, then this article is a must-read for you. Today we are going to jot down the basics that you need to consider when choosing the right ergonomic office chair.

It’s imperative to have an ergonomic office chair that supports good posture and keeps your lower back as stress-free as possible. There are several types of ergonomic office chairs available in the market, but not all types can be comfortable and suitable for all people. This is the reason why you should always do proper research, check out sites like officechairist.com, and then make a final purchase decision without any rush.

Speaking of purchasing an office chair, here are the things that you need to consider in this regard.

Tips For Choosing an Affordable Office Chair

1- Comfort

The very first thing is, of course, comfort. If you are comfortable in a chair and if you know it’s not hurting your posture, then you shouldn’t give it a second thought and just purchase it. People have this misconception that the more expensive a chair is, the more comfortable it will be. You need to forget the price tag for a while and first check the comfort. Sit in the chair and get up once you know that “this is the one”!

White office chairs

2- Material

Even chairs are made up of different materials, and usually, people opt for the leather ones, but if you don’t like the sound and feel of leather, no worries because you can always opt for some other material and for some other chair. Believe it or not, the material matters a lot, and it also should be of high quality if you want the chair to last longer with you. You see, sometimes the comfort level is excellent, and the posture maintained is great too, but the quality of material used to make the chair is so poor that it starts wearing. This is the reason why you should opt for high-quality material so that the chair is durable and worth your money.

3- Seat Height

The next is the height of the seat. Your seat should be easily adjustable so that even if someone else comes and sits on it, he or she can adjust the height of the seat accordingly. The best seat height that works for most people lies between 16 to 21 inches off the floor. So, if you don’t know much about the heights and the adjustments, then just opt for the measurement we just gave.

Conclusion

These are some of the main things that you need to consider before buying an office chair. Consider the tips we gave and of course, make a budget first. These chairs vary a lot in prices, so it’s better to have a budget and then follow it during the purchase. Again, never opt for the chairs that are too pricey because the price is just a figure, and people can easily fool you with expensive tags and low-quality chairs. Check the comfort first and then buy the chair!

Legal BrandingPersonal Branding

Why Branding Doesn’t Cost as Much as You Think

Branding is one of the most essential components of a successful advertising strategy. While it’s vital to get the word out about the goods and services your business offers, it’s all for nothing if you can’t communicate why customers should work with you. You need to emphasize the special qualities that make your business stand out in a crowded market.

Good branding doesn’t have to be fancy. Like all the essential components of a quality marketing strategy, a little branding goes a long way. There are ways to establish your brand identity even when you don’t have a big budget.

Here are seven ways you can create an effective branding strategy for your company while spending much less than you’d expect.

1. Build Your Identity

Your branding should communicate the core elements of your business’s identity, as well as what services you provide and what industry you work in. You don’t have to hew to industry trends, but your branding should give customers an idea of what your company does with just a glance.

You can start with in-house graphic design if you’re not ready to outsource. Free design and branding tools like Canva or Looka can help you develop logos, graphics and promotional material for your company.

When your business expands and you want to invest more in branding, you’ll also have a good starting point for the designers you work with. Even if not professional, your homemade branding will show others what you consider to be your business’s values and major appeal.

2. Know Your Audience

Market research can take many forms, but it has to get done somehow. Surveys and test ad campaigns are some good ways to gather information.

Once you have a healthy amount of data or a good feeling about your lay of the land, you can start building customer or audience personas. Personas — archetypes of the people you want to sell to — will help you structure your branding strategy by clearly outlining what you think your audience is after. 

One example of a persona you might use could be a DIY enthusiast who is after supplies and information. They want knowledge that is reliable, straight-to-the-point and a little rough around the edges. You can then use this simplified version of your audience to inform your branding.

3. Establish Your USP

Your unique selling proposition (USP) is what makes you different from the competition. Identify your USP, then use it to guide your brand voice and demonstrate why customers should choose your company.

“High-quality” and “customer-focused” are phrases that every business wants to use to describe itself. You’ll need to be more specific, and really dig into why your company does what it does.

How many years have you provided top-tier customer service? What kinds of projects have you worked on? How have you overcome challenges? Do you offer something with unique features that no other business can compete with?

Eventually, you may loop back around to describing your business as customer-focused and one that delivers high-quality products. It’s not the best place to start, though. People have heard it before, and they want something a little more substantial.

4. Care About the Consumer

Value your customer’s time. Bad business writing costs smaller companies an average of $420,000 every year. That’s because when you ask customers to slog through marketing-speak without speaking directly to them, they tune out. 

There are many different tips and tricks you can use to grab a potential customer’s attention in both branding and writing. However, one of the most effective philosophies to have — which will help make your overall strategy more successful, no matter what you do — is to care about the customer. Treat their time as more valuable than your own. Good branding earns every second it spends in front of a customer’s eyes. 

This can be intimidating, but it doesn’t have to be. Start with your research, put yourself in your customer’s position and build on your USPs.

5. Be Part of Your Community

You can create better branding by making your business a part of your community. Better local contacts will help you stay on top of the latest developments and also build a network that will help you know what people need. You’ll also be building relationships with local personalities or industry influencers that you can leverage or build into powerful marketing partnerships.

6. Go Big on Visuals

When designing any part of your branding or marketing strategy, you have an opportunity to use visual design to underline and strengthen your message.

Follow the basic visual design principles that professional graphic designers use. These guidelines will help you reduce clutter, strengthen your message and be clearer in your branding. All this will help your marketing do a better job of communicating what your business offers to customers.

7. Remain Consistent

Especially at first, keep your branding consistent. Repetition is how customers become aware of your company. If you are cycling between logos and branding you don’t have faith in, it’s less likely for you to become familiar and recognizable. You should avoid iterating on your strategy too often. Slowing down will help your message stick in customers’ heads and also give yourself a chance to collect data on what works — or doesn’t — in your current branding strategy.

This also means establishing a consistent web presence, like a blog or set of social media accounts. It will communicate to customers your company’s core mission and beliefs, as well as what your business can do for them. Blogs, interestingly enough, are one of the most trusted forms of information on the internet. A professional-looking blog with some informative, relevant content can help you explain how your business stands out from the competition.

There are other practical reasons for being consistent in your online presence. If you haven’t posted in several months, it can leave potential customers with a bad impression of your brand — or worse, lead them to believe you’re no longer in business.

Why Branding Doesn’t Have to Be Expensive

Branding is one of the most important parts of any marketing strategy — and it’s worth the investment. However, good branding doesn’t have to be expensive. A solid plan does not require glossy graphics and fancy web design to work. Instead, good branding is about knowing your audience and communicating with them in a way they’re receptive to.

Any company can benefit from basic design and branding principles. While bringing in a professional agency can be a good idea in the long term, smaller businesses with less to spare for marketing don’t need to wait — branding doesn’t always need a big budget.

About the author

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Digital BrandingPersonal Branding

Top Tips for Boosting Retail Brand Awareness

In the world of retail, if you don’t have a brand, you don’t have much at all. Without one, you risk entering the market (and possibly exiting one rather quickly) as yet another nameless name on the shelf, one often purchased by accident when mom sends her kid to the store to get the product that actually sits next to your product on that same shelf. Your brand is the key reason for your buyers to come back, the key reason they wear or use your product, to begin with.

But just having a brand is also not enough in the ever-growing realm of retail. To make sure you get in front of the right audience, and preferably in front of enough people so that your chances of boosting sales are high, you should use all of your creativity and marketing know-how to grow your brand awareness every day. Here are a few ideas to keep in mind that will help you enhance your presence in the retail universe and grow your chances to become a household name.

Diversify your content creation

From the SEO point of view, as well as that of pure credibility, content is your best, if not your only bet in the oversaturated world of retail. Mere fluff-laden blogs with an occasional keyword here and there will no longer cut it to help your brand stand out in search engines, especially for common phrases such as “quality sneakers” or “best prom dress”. People want personalized, highly selective experiences, and they expect you to provide them through every bit of content you produce. That includes all of your product descriptions, every blog post, and every video you add.

From your website content, the kind you share on social media, all the way to the content you allow and inspire your users and customers to create (such as product reviews, blog posts, and videos), you need to make sure that your content pool is diverse, trendy, and up to date. Of course, brand consistency also needs to permeate all of your content efforts, to allow your brand to emerge no matter where, when, and who creates and posts is. 

Build a stellar web presence

Your website is your retail brand’s greatest asset, and it can make or break your efforts to increase sales, engage more customers, reduce the number of abandoned carts, and inspire reviews. In fact, stellar website design needs to reflect your brand’s values perfectly and to serve as its most trusted vessel to convey your brand’s messages. It’s the key to keeping your retail brand memorable and to make sure it stands out among so many others that have similar offers.

Not to mention that a great part of your website’s design includes its ease of navigation, its loading speed, and of course, its visual appeal that will determine how long your customers will stay interested, linger on your site, or how often they’ll decide to go through with the purchase. No modern retail brand can survive without a spotless website, hence the need to regularly update your digital presence to ensure consistency as well as a wonderful user experience. 

Work with influencers

Influencers play a great part in increasing brand awareness in the retail industry. They are the digital versions of our traditional word-of-mouth recommendations, they are relatable, and they have a vast pool of followers eager to look up to them, mimic them, and make the same choices based on their preferences. Therein lies the rub: handpicking influencers to work with is far better than investing in random collaborations that are short-lived. Consider it a commitment that will skyrocket your retail brand’s awareness in the eyes of your audience and soon-to-be audience. 

From locally-based micro-influencers all the way to major players on social media as well as celebrities, you have numerous opportunities to build and grow your brand’s digital presence through such collaborations. Make sure that the influencers you choose are, of course, in line with your brand’s values, and that they actually have access to people that fit your target market. Because the only thing worse than no brand awareness is having any awareness in the wrong crowd.

Partner up with the right people

Are you a small retail brand that specializes in a certain wearable? Or do you own a chain of stores that sell different brands in different locations? In both scenarios, working with the right local people means gaining more exposure in the right locations for your brand. For example, if you’re a larger retail business, you can benefit from supporting a smaller local brand by working on a project to add their accessories to your stores, while they support your effort to enter the local market by giving you a share of their shelves.

As a smaller retail brand, partnering up with a complementary business in the neighborhood can help you gain the right exposure, too. For example, we all know that coffee goes delightfully well with scones and muffins. If you have a brilliant recipe for cinnamon rolls or pumpkin pie, why not work with local coffee shops to offer your lovely goods in their stores? Multiply that by a range of different collaborations of local nature, and you’ll quickly gain more traction for your brand.

The retail world is fast to change, and those who cannot adapt tend to fade into oblivion. Use these tips to stay one (or several) steps ahead of the competition and stay relevant to your audience, no matter where they are. 

Digital BrandingPersonal Branding

Your Logo Is A Brand Awareness Solution

When you see the logo where a bite has been taken out of the side of an apple, then you understand immediately that the logo belongs to Apple, Inc. A business logo has a subtle effect on its customers. Customers will associate your trademark with a good feeling and a pleasant experience when they see your logo.

One part of starting an LLC is to have your Articles of Organization created. This outlines the basic details about your company such as the company’s name, address, and registered agent. 

The right logo for your business is a type of brand awareness solution to take your investment to the next level of success. Your logo represents your business name and helps to set you apart from your competition. Your logo needs to present a strong yet friendly impression.

As you grow your business, your well-planned logo will also give your business prominence allowing more people to know all about your goals. Logos widely represent business loyalty and honesty.

When your business, its products, and/or services welcome customers and the public with quality, your logo will bring customers to you because it will be your logo that they will look for.

Does a logo have any legal standing? No, there are no legal requirements to register your business logo. However, to protect it from being used by someone else, you should register it as a “trademark.” Your specially designed logo should be registered with the U.S. Intellectual Property Office.

Legally, your logo must follow certain rules, that include the following:

  • The logo should not contain any offensive material
  • The logo must not be misleading
  • The logo should not contain or describe what your business represents
  • The logo cannot be a commonly-used statement, phrase or a collection of everyday words

Lastly, you must conduct logo research to ensure that your logo likeness is not used by another business in the U.S. or globally.

There are around five things that a good business logo should have:

1. What’s In a Name?

When Apple was first created, its logo featured the apple plus its name on the right side. Now, as a global brand, it no longer needs a name—just its logo. Your early business startup is small, therefore your logo should include your brand name. Your startup will require a good deal of exposure and using a logo with your brand name will keep your name in the public’s eye.

2. Coloring/Fonts

Did you know that there is color psychology in logo designs? Logo coloring is to invoke emotions within people to become your future customers. For example, black represents tradition or authority; red represents boldness and excitement; green represents peace and newness, while blue represents strength and confidence.

Choosing the right font for your logo is not as easy as it sounds. Your business logo will need to look at size and typeface. Play around with fonts but be careful when you use “script” fonts because your business name or wording could become illegible.

3. Adaptability

You may design a logo for your startup business, but since your plans involve growth, your logo must remain relative or adaptable to your expansion plans. Remember, a logo symbolizes your entire brand, not just what you are asking the public to buy right now. Your logo is the personality of your company that will appear on all your paper products like letterhead, business cards, and more.

4. Simple Is Best

Have you noticed the simplicity in logo designs today by the leading brands? Simple wording has nothing to do with your business being the new horse out the gate or whether you have been operating for years. Simple logo designs convey more meaning than you think. It is a less complicated process in your creation of what will reflect the nature of your business.

5. Consistency

What your logo concept requires is consistency. There is no such thing as using your logo too much. Use it often and widely with the services you provide, with the products you design, and on all outgoing and in-office correspondence. Large brands whose logo says it all began by flooding the market with its design and name. A small business should also use its logo in a variety of scenarios.

Digital BrandingPersonal Branding

The Ultimate Cheat Sheet to Using Big Data for Influencer Marketing

Influencer marketing is estimated to become a $10 billion industry by 2020. One of the major reasons for this is the high ROI that you can get from it. In fact, almost 90% of all marketers feel that its ROI is greater than that of other marketing modes.

As the interest in influencer marketing grows, more brands are starting to incorporate it into their marketing strategies. However, a successful influencer marketing campaign isn’t easy to execute. You need to plan a lot beforehand and find the right influencers to collaborate with as well.

Numerous steps, such as figuring out who your target audience is, planning your budget, optimizing the content, and tracking your progress make it complicated. However, big data can help you do all of that with ease. Through big data analytics, you can use your data to find and create new opportunities for your brand.

Here’s how you can do so: 

1. Calculate Your ROI

It’s crucial to calculate the ROI of your influencer marketing campaigns to understand how successful they were. For that, you need to keep track of your engagement, reach, sales, and more.

However, almost 84% of marketers say that calculating an accurate ROI from influencer marketing campaigns is challenging.

When your campaign doesn’t meet your expectations, you should consider analyzing how you can manage these losses. To do so, all you need is big data and a solid tool like Google Analytics. You need to figure out how much value the campaign brought your brand. This should be compared to the amount that you’ve invested in the campaign.

If you find that repeatedly your returns are less than your investment, you may need to rethink your strategy. In some cases, you may have to end your partnerships with specific influencers as well. 

2. Find Relevant Influencers

One of the biggest challenges that brands face is that of finding suitable influencers for their campaigns. In fact, about 50% of marketers say that finding fake followers and engagement is their chief marketing challenge.

 

Finding influencers manually can be quite a task. You need to go through every influencer’s profile to check if they are authentic. In this case, too, big data can come to your rescue. Through big data, influencer marketing platforms can create a database of influencers from a variety of niches and locations.

Using these databases, you can simplify your search for the perfect influencers for your brand. There are many platforms like Influence.co, where you can find relevant influencers and reach out to them. Influence.co takes it a step further by allowing you to post your campaigns on the website so that interested influencers can approach you instead.

 

Apart from helping you find relevant influencers, big data can also help you find genuine influencers. The engagement data and audience metrics can help you make an informed decision quickly. 

3. Decide on a Direction

There are multiple options available for brands to partner with influencers. You can launch a variety of different campaigns that are aimed at different goals.

However, deciding on the goals is quite a task in itself. You must decide what your specific goal is. For example, it could be to increase your website traffic, generate more engagement, or get more sales.

Big data can help you make a more informed decision about your goals from influencer marketing. Your sales data will be able to give you a better idea of what you need to do to improve your brand. It’ll also help you decide on an ideal influencer who can best help you achieve your goal.

For instance, say your own footwear business, and most of your sales are coming from Instagram. In this case, you should consider partnering with an influencer on Instagram who showcases footwear regularly. This type of collaboration with a relevant influencer could help you increase your sales. 

4. Reaction to Updates

It’s necessary to change your approach with time to grow successfully. Marketing trends keep changing dynamically, and you must adapt in order to stay relevant. Big data can help you do so by keeping you updated with the latest changes in digital marketing.

Such an analysis beforehand can help you take the right steps to increase the performance of your campaign.

5. Creating Engaging Content

The content that you use for your influencer marketing campaigns decides how well the campaign will perform. If your content isn’t authentic or seems forced, it may not be effective with your target audience. This can lead to the loss of your credibility.

It’s best to give your influencers complete creative freedom. Most influencers value this, and at the same time, it’s better for your campaign too. Influencers know their audiences better than you do so they know what works for them.

You can, however, provide general guidelines to your influencers. Big data can help you with content in this case as well. Based on data from tools like Mention, you can see what’s trending in your niche. You can monitor keywords, brand names, and topics to figure out what type of content is most effective with your target audience.

By staying on top of the latest discussions in your niche, you can create great content that your audience will connect with. 

Final Thoughts

Big data is very helpful when it comes to influencer marketing. It helps you make more informed decisions based on solid data.

You can calculate your ROI and find relevant influencers for your brand using data. At the same time, it can help you create better content and help you remain on top of the latest changes in marketing and in your industry. Lastly, it can make the process of setting a goal for your campaigns easier too.

Are there other ways big data can help marketers improve their influencer marketing campaigns? Let me know in the comments.

Digital BrandingLegal BrandingPersonal Branding

3 Ways to Increase Brand Awareness with Content Marketing

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical.

No matter what service or product you offer, it can be rather challenging to encourage your potential clients to buy it if they have no idea who you are. That brings us to another indicator of success – brand awareness.

Let’s face the truth, increasing awareness is not as easy as riding a bike downhill. As a rule, positive changes don’t happen overnight. It is a long-term goal that can be reached through consistent actions and a well thought-through strategy.

Now, let’s look at some common techniques that businesses use to reach this goal:

  • SEO;
  • Advertising;
  • Branded packaging;
  • Effective use of corporate social media accounts.

Each of these techniques can potentially help you in this endeavor. However, some of them may not suit everyone due to high costs or other issues.

Are there any alternatives? Luckily, there is another way to reach the goal. Content marketing is one of the best ways to increase brand awareness and, in this article, we are going to tell you about some of the most effective ways to alert potential customers through delivering high-quality content!

source: https://www.freepik.com/free-photo/content-word-wooden-background_4973634.htm#page=1&query=content&position=14

Content Marketing for Brand Awareness

The key to success is a solid strategy that considers your company’s spirit, the needs of your target audience, and a bunch of other factors. Another vital thing is the quality of the content itself. If it’s not written well, the chances of success will be much lower. Thus, if you have never done anything like that before, you might want to get some help from a professional writing essay service or freelance specialist.

This technique is much different from traditional advertising that focuses on bringing one-time profit. Unlike it, content marketing focuses on what really matters. It delivers relevant, compelling, and value-adding content that establishes your authoritative voice notifies people about you and eventually grows your customer base.

As you can see, content marketing is not much about selling stuff, it is about adding value, and it really works! How to get your content marketing strategy off the ground and succeed? Here are some of the best ways to do this:

Newsletters

For decades, marketers and businesses were using email as a primary channel for advertising and marketing. Today, despite the broad availability of alternative channels, email still remains widely used.

Email newsletters are great for keeping your customers engaged and increasing brand awareness. Such newsletters can share news, give valuable tips, deliver new and relevant information, and even offer free services/products.

Here are a few tips to help you get started:

  • Make sure it is valuable, relevant, and engaging;
  • Create an eye-catching topic to make the customers want to open your letter and read it;
  • Include contact details and links;
  • Engage potential clients in friendly, personable, and encouraging conversation.

If you follow these tips, you will create excellent newsletters that will help to keep your company at the forefront of customer’s minds, so be sure to try this method!

Blog

Running a company’s blog is another effective way to empower your content marketing strategy and increase brand awareness.

As a matter of fact, having a corporate blog can give you plenty of benefits if you approach it wisely. Thus, if you still don’t have one, be sure to change this as soon as possible!

Have no clue where to start? Here are a few ideas on how to build your brand through the corporate blog:

  • Choose topics that are interesting and relevant to your audience;
  • Make sure that each article brings real value;
  • Don’t hesitate to adopt some SEO techniques to make your articles more visible on the Web, but don’t get too hard on it;
  • Deliver unique content.

These tips should help you create an excellent blog that grows customers’ awareness and trust. Also, be sure to check out what your competitors deliver to their clients. This can help you get on the right track and grasp the general idea of what works well.

Social Media

Finally, building a brand is possible with various social media channels. Today, platforms like Facebook, Instagram, and Twitter have already become viral tools for marketing, advertising, interaction with the audience, and other goals.

source: https://www.freepik.com/premium-photo/new-idea-creative-concept-business-woman-hand-holding-light-bulb_2752038.htm#page=1&query=brand%20awareness&position=13

Wrapping Up

Businesses have discovered the benefits of social media and use them to accomplish their ultimate goals. It is another effective way to grow brand awareness with the help of high-quality content, so be sure to try it!

Personal Branding

How to Revive the Best 90s Fashion Trends

The 90s were, it’s safe to say, a weird time for fashion. If you were a kid in the 90s, you probably remember all the staples – some embarrassing, some amazing, but all of them secretly still with a place in your heart. Well, if you’re longing for the good old days of the 90s, don’t fret! Some of the faves are coming back into style, so you can go dust off the stuff from your childhood closet because we are bringing the crazy-colored freestyle back!

Birkenstocks

When we were kids, we really never paid attention to the shoes our moms made us wear, and later, we somehow convinced ourselves that Birks with socks are totally cool. No matter how you feel about the styling, there’s no denying that the trend is back and Birks are now a trend that is sweeping us off our feet once again. They are objectively very comfy shoes and they are particularly popular for vacations and other touristy activities because you can literally walk for hours in them and they will compliment every casual, street outfit. If you want to really push the limit, you already know that crazy-printed socks are popular now, so go on and slip them underneath to really be a trend-setter.

Mom jeans

Remember when we would literally take the jeans from our moms and wear them even though we never had the hips to fill up the denim? Well, mom jeans are definitely in again with the rise of casual street fashion. You can pull off such an effortless everyday outfit by wearing some mom jeans with sneakers, a T-shirt cropped or tied at the waist, and a bandana around your head to really channel the mom style. But, if you want to be dressier, don’t be afraid to glam it up. Put on a pair of heels, a party top and you are ready to hit the club. Word of advice: keep the bandana to keep with the same energy.

Chokers

Oh, the edgy beginnings of our rebel years. Everyone had a choker, whether it was a DIY from an old piece of cloth or lace, or whether you bought a “real one” made of velvet and with proper clasps. Chokers fizzled out for a long while, only being worn by people who wanted to express a more edgy or goth part of them. But today, they are back in a big style and you can find them everywhere. They were definitely an LA staple back in the day, but you can now find the best choker necklace in Australia and all over the world. If you want to stay away from looking goth, go with something that isn’t black – a soft color like pastel pink will do the trick just fine.

Fanny packs

These were so incredibly practical and who was it that said they weren’t cool anymore?! Well, they did, and fanny packs literally died for a good decade. But now they are back and my God is there a big debate around them. Most people who have a problem with the comeback of fanny packs are just complaining about the way they are worn. Tossing them around your shoulder like a quiver doesn’t do anything to flatter your figure. Just wear them around your waist or hips like they were intended to be worn and everyone will be happy.

Scrunchies

Your hair will no longer have to suffer the tight grip of elastics – spiral or otherwise. The original, fabric-covered scrunchies that were amazing both for your hair and as a bracelet are now back in style and people with long hair everywhere are rejoicing. Do keep in mind that scrunchies aren’t exactly discreet, so make sure you are matching them to your outfit and rocking hairstyles that work well with an exposed tie. You might want to stock up on them while they’re popular because they might go out of style and out of stock soon.

So whether you’re a 90s’ baby longing for your youth or just a gen Z who wants to experiment with styles that are from previous eras, these styles are great for everyone, and if you’re nervous about going all out and trying something big – start with a scrunchie.

Digital BrandingLegal BrandingPersonal Branding

Why Is Automation Important in Business

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules. The advent of cloud computing and technological advances have made automation a reality, bringing not only quality and consistency but also governance and reliability, improving return on investment by a removal/reducing manual effort which improved operational efficiency.

1. IMPROVED OPERATIONAL EFFICIENCY: Particularly in the service industry, automation has given leverage to overcome the traditional barriers between information and communication, by enhancing customer onboarding and engagements that help generate revenues. As per Industry reports, it has been observed that customers prefer a company if they can interact with them. We know the operational cost associated with opening and maintaining a call center. Small business cannot afford to have one, but automated phone lines they can afford to look after their huge client base by providing basic information about their products or services, process payment, and other non-essential queries.

2. QUALITY & CONSISTENCY: Quality is a crucial parameter that cannot be undermined, whereas automation makes sure that all actions are carried out the same way to ensure the consistently good quality outcome, with reliable on-time results. With Automation, generating reports to scheduling social media posts or be it to deliver email marketing campaigns can be performed with ease. Data has become the driving force for contemporary business operations, which has helped firms gain key insight into consumer behavior, audience engagement and their buying patterns. Without automation, it is impossible to think about handling huge amount of data and to safeguard clients and staff information. Automation software’s like BiG EVAL provide data quality solutions for the whole life cycle of data to turn the principle into value in / value out. Hence, automation software has become an indispensable tool for business operations, which can help us maintain, recover and save data This, in turn, can provide a high level of service to your customers at low costs.

3. TIME SAVINGS: Time management is of prime importance when it comes to service deliverables. Most of the employees have been observed performing repetitive tasks which are viewed as counterproductive and boring. Automation can help automate many of these repetitive tasks, which can either reduce headcounts or deploy your employees to do something more important or scale your business. Hence this has two aspects, one that allows to use staff members more effectively and secondly to hire only staff which are necessary, cutting down on expensive outsource workers and extra staffing. Just imagine what a 30% increase in staff productivity would contribute towards business operations?

4. GOVERNANCE & RELIABILITY: Automation can handle complex work, eliminating hours of manual work without any error. One of the prime concerns with companies is to avoid human errors. Automation has not only brought expertise but also reduced processing errors. Making an error would mean operational loss with high penalty or compensation, also putting reputation at stake.

5. REDUCED TURNAROUND TIMES & COSTS: Leveraging automation would mean, teams, spend less time creating tickets, working on them and eliminating unnecessary tasks. Manual work is synonyms to perform one task at a time which is labor-intensive and need long hours, which would increase the overhead cost. Automation helps streamline the process, increase accountability, transparency and centralize processes which in turn helps to optimize the flow of information throughout, example – production, billing, servicing and more. Hence, we can claim it as the key ingredients for any company to grow and serve more clients…

6. BETTER COLLABORATION: Creating and maintaining several spreadsheets, account data is no easy job either, let alone retrieving any specific information out of them on time. Automation platforms increase transparency into business operations by consolidating data in such a way that at any point of time one can figure out the performance of the organization as well as the of the team members. Even though the implementation of automation is not cheap, need dedicated developing team who can respond to challenges posed by the change in market trends and requirements, and there are no immediate returns, still, automation is a necessity to sustain in the market.

Automation and predictions

Experts believe that there will be a complete re-embodiment of chatbot features with enterprise expectations. From being just providing simple service desk functions, chatbots may have voice and chat enabled cognitive knowledge engines that can address a range of customer requirements. Automation coming in aid to governance and compliance will be a reality, for example, EU’s GDPR will enforce organizations to automate their processes to enhance their accuracy, speed, and governance. Such encouragement will initiate setting up of automation centers by the enterprises which will be a move towards governance and compliance. Risk management, auditing, controlling and change management activities will gain prominence. For any automation please check Wyzebulb for connecting all your apps.