Category: Digital Branding

A Business Owner’s Introduction to The Inbound Marketing Sales Funnel

Steven on February 5, 2019

If you are the kind of person who recognizes the vital role that modern technology plays in the realm of business, chances are you have probably already heard of the term inbound marketing sales funnel.

In this day and age, it is almost a necessity for every business owner to pursue a certain kind of digital marketing strategy to level the playing field. Inbound marketing is one of the best in the field of marketing strategies.

Roughly defined, inbound marketing is a marketing strategy that aims to attract viable leads (customers in simpler terms) organically by engaging them through the creation of helpful and useful content and delighting them with the solutions and answers they get from your informative content.

In effect, you get more qualified traffic to your business website, with most of your leads being intrinsically interested in what you can offer them, be it a product or a service.

This is on the completely different side of the spectrum as compared to outbound marketing, where you generate large volumes of traffic but only a few essentially useful leads.

Sales funnels, on the other hand, are nothing new in the field of both traditional and digital marketing. Most salespeople, if not all, are familiar with this concept. Basically, the traditional sales funnel of marketing is one of the oldest and earliest forms of sales techniques.

Since as early as the 1800s, sales funnels have been used to analyze and pave the way to think of the ways on how to get a customer to purchase a product or service. This 5-step process boils down into the following stages of customer interaction with a product or service:

Awareness
Discovery
Evaluation
Intent
Purchase

Now, combining the two, the inbound marketing funnel is born. As the marketing world realized the increasing demand for a newer and more effective marketing strategy, this marketing innovation was developed.

The previous five-step method of the traditional sales funnel has evolved into a three-step method: Awareness to Consideration and finally to Decision. The use of this hybrid of inbound marketing and buying sales funnel has proved itself to be a very effective and efficient marketing technique to generate more qualified and viable leads.

Inbound marketing sales funnel functions by focusing on these three fundamentals: relevant informative content, behavioral analysis and data gathering. The most important of these three is the content.

For starters, the content should be useful. It should help a lead or a potential customer answer his or her ‘why’, ‘what’, ‘when’ or ‘how’. After all, this is what attracts them in the first place. The content is like the lifeblood of the marketing strategy so it needs utmost research and expertise.

The importance of the inbound marketing sales funnel, especially in these modern times, is highlighted by the fact that more and more consumers are now online. Customers of today are looking for easier, faster and more accessible ways to find useful products and services.

By setting up and stepping up your inbound marketing sales funnel, not only can you increase your brand awareness but you can also generate more sales in the long run. Inbound marketing provides better lead production and a higher conversion rate as opposed to outbound marketing.

Digital Branding

4 Ways To Improve Blog Readership

Steven on February 5, 2019

With thousands of blogs saturating the Internet in almost every niche, it’s crucial that bloggers can set themselves apart from the competition and gain a loyal audience. Whether it’s through a Facebook page, email subscription, or other channels, blog readership can be measured by how many people are keeping an eye for blog updates from you.

This is significant because the willingness to subscribe is not something that any reader would do to just any blog. It’s like turning a one-off reader to a regular one. It’s going to take effort and patience to grow your blog readership, but it’s definitely something that you can do.

Here are four ways to improve your blog to develop a loyal audience:

1. Deliver quality content

Quality always surpasses quantity when it comes to blog content. Readers see so much information on the Internet, so when they find a really good one, they are compelled to read more from that source and begin to trust it. It’s cliché, but “content is key” is still relevant.

Here are some ways to deliver quality content:

Craft irresistible titles or headlines to catch their attention and encourage them to read your blog.
Create content that is valuable for your audience, those that would help them with their challenges or meets their need.
Avoid using jargon or industry terms that readers won’t be able to understand, especially first-time visitors of your blog.
Don’t hesitate to consult experts like David Hallstrom for help with content marketing if you feel overwhelmed.
Utilize search-engine optimization (SEO) strategies like keywords so that your target audience can find you. However, don’t commit the common mistake of focusing on SEO alone and neglecting the content that would appeal to readers.

2. Encourage subscription

Once you can provide content that your audience would read, you’ll have a better chance of growing your readership. However, the primary reason your readership might not be growing could be simply because you don’t encourage them to subscribe to your blog.

There are so many creative ways to ask readers to subscribe to your blog, such as:

Including a static sign-up form on your sidebar which can persuade readers to fill out no matter what page they are in.
Craftily incorporating subscription in your blog post so it’s relevant and won’t look like spam.
Offering gifts, discounts, or any other perk when they subscribe to your blog.

3. Host contests and giveaways

Contests and giveaways are proven to be effective in growing a blogger list. They are amazing measures to keep current readers excited and one-off readers to participate and subscribe. When using this strategy, you must carefully plan and make sure that the reward is something relevant and appeals to your audience.

Here are some things to remember:

Keep mechanics and instructions simple to encourage more participation.
Create steps that could increase their entries and chances of winning.
Be transparent with when and how the winner will be chosen.
Protect your blog by ensuring that you are following local laws or regulations from other countries if the contest is open to other locations.

4. Be on social media

Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular because of the ability to connect and network. Many blogs have strong social media presence because it’s an avenue to be able to engage with their readers. The more you make a connection with your audience, the more you build a sense of trust that will allow you to expand your reach.

Here are some tips:

Research where your audience is lounging.
While you can have an account on all social media platforms, the only one or two that matter are those where your audience is.
Give time to engage.
As much as you can, reply to comments, give valuable tips and advice, and so on.
Don’t sell all the time.
A common mistake of many blogs is overselling on social media, which discourages readers from visiting the blog or subscribing because of the thought that there is nothing else to offer besides products or services.
Don’t belittle user-generated content (UGC).
Encourage your readers to share photos, videos, testimonials, and so on, which are relevant to your products, services, or niche. UGC’s are seen by others to add to the authenticity of your blog.
Offer guest blogging.
Once you have a social media community, offer guest blogging to your site. You can be creative with how to choose the guest blogger, or you can turn it into something regular. Your guest bloggers will also reach out to their network to promote your blog.

Final thoughts

Blogging is widespread in this digital age, and many bloggers are competing to ensure that they have readership and continue to expand it. You can craft various types of blog posts and incorporate the tips given above so that you can have a more extensive reach. If more people are reading your blog, there will also be more leads to generate and sales to convert.

Digital Branding Local Branding

Email Marketing Errors That You Should Avoid

Steven on February 4, 2019

If you are going to send an email, make sure you are not making these mistakes.

You are likely convinced of the advantages of email marketing. You may even have launched several email campaigns, but the results have not been what you expected. It is true that email marketing is a very effective technique, but to obtain benefits, you must avoid the mistakes that will lead you to failure.

Email marketing is a communication technique that uses email to increase sales, maintain regular contact with potential or current customers and improve their loyalty level. Email marketing uses email as a communication channel to send commercial (or non-commercial) information in bulk to the target audience, using tools such as MailChimp or Doppler. Email marketing campaigns have excellent results in terms of increased traffic, positive response from potential and real customers and, most importantly, the number of conversions. But, of course, it’s not just about sending emails, but there’s a lot of work behind it. By avoiding the errors listed in this article, you will improve your email campaigns. So if you are convinced that the time has come to increase sales of your business thanks to email marketing, these are the errors that you should avoid when sending an email:

1. Not having a strategy

If you have already started sending emails and you do not have a strategy, you are making a serious mistake. The first thing to do first is to plan a strategy that is integrated into the overall Digital Marketing strategy. When making this strategy, you must be clear about who you are targeting and what your objectives are. Once you have defined your target and defined a clear objective, which can be to increase traffic to your website, sell a service or increase your leads, it is time to plan the rest of the strategy. This is the only path that leads to success if you are going to do email marketing.

2. Sending the emailing to everyone

You should not send a mail to contact that is not a value lead or corresponds to your target. This is possible if you buy a database, an illegal practice and also very ineffective. It is better to write to 100 people that are interested in your service than 1000 strangers who you do not know anything about them. You should not forget that you cannot send commercial emails to anyone who has not explicitly given your permission. Not only is it illegal, but you will only get to the spam mailbox and scare away customers. The reality is that you must earn every contact and although it is an arduous job, it has a great reward, because each new subscriber has real possibilities of becoming a client. To attract quality leads, you can launch several actions such as offering exclusive content, a webinar, giving away an ebook or whitepaper, etc.

3. Not segmenting the database before sending the emails

Once you have managed to create your own database, it is time to segment. Do not forget that your subscribers do not have the same interests and therefore you should not treat them all the same. If you do not do a good segmentation your emails will reach the wrong people, waste time and resources and get a bad reputation that will negatively influence your brand image. This is why segmentation is one of the keys to the success of an email campaign. Imagine that you have a clothing store and you are going to make an email announcing that women’s clothing is 50% during that week. It is best to segment your database to address women between 15 and 50 years old. If this same e-mail arrives, for example, to a 23-year-old man, he will most likely ignore it or even mark it as spam.

4. Not having an attractive subject

Most experts agree that when making an email, the subject is even more important than the email itself. It is the first thing that is seen and most likely decides whether or not to open the email. For this reason, it is important to work it thoroughly. The subject should reflect the main benefit that the recipients will get and should also arouse curiosity enough to want to open the email. It is advisable to use direct, attractive and creative phrases.

5. Lack of regard for your subscribers

At first, it is easy to think of subscribers as numbers and not as people, but this is a mistake that you can easily avoid. Always keep in mind that one of those subscribers could be you and treat them as you would like them to treat you. Do not forget to keep frequent communication with them, but do not overwhelm them with too many emails. If your subscribers are too long without knowing about you, they will forget your existence and by the time you write them again, they will have looked for others to cover their needs. The ideal is an email a week or every 15 days.

6. Sending only promotional content

Do not spam your contacts. It should be a digital marketing mantra. You are convinced that your product or service is the best and it is logical that you want to share your promotions with all your potential clients, but first, you must earn their trust. Your emails should not be all promotional, as this will only push customers away. Email marketing is a powerful sales tool, but only if you use it correctly. When implementing email marketing strategy, it is vital to be very clear that it is necessary to give before receiving and, for this reason, I recommend that most of your emails (about 80%) are not commercial, but they add value to the potential client. There are many things you can offer: discounts, gifts, courses, an ebook, valuable content. This way you will gain credibility and when you send a commercial email, your potential clients will be much more receptive.

These are some of the email marketing strategy errors that you should avoid achieving success in your campaign.

Author Bio

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.

Digital Branding

4 essential components that need to be part of your startup business website

Steven on February 4, 2019

90 percent of start-ups fail. Don’t get us wrong. We haven’t mentioned these horrific statistics to discourage you from your entrepreneurship venture, rather we want you to learn from other people’s mistakes and not reinvent the wheel. If you want to stand out from the crowd, then you need to do things differently. Your product or service might be exceptional, but your marketing strategy will differentiate you from your competitors. While you may not have the budget to spend as much as the giant multinationals, but simple things done correctly will help you set a ground for your success. A website is one of the most basic yet crucial tools for a start-up. A website provides your potential customers with all the information about your product or service, it adds to the credibility, and it is a great marketing tool. To take advantage of your website, make sure that you include these essentials:

1. A professional design

Your website should capture your audience in the first few seconds. According to research conducted by Putnam, titled Trust and Mistrust of Online Health site design elements play a greater role than content in generating mistrust. The study showed that 94 percent of the people regarded design elements as the reason for mistrust while only 6 percent cited content. Another study shows that 38 percent of the people will stop interacting with the website if they find the layout and design unattractive. A good website design conveys the story of your brand to your customers. A consistent theme including the colors adds to the credibility of your company. Moreover, a professional design improves the usability as well as helps you stand apart from your customers. Good website design also entails that a website is responsive, as we’ve seen with Cheap Computer Server, which means that its design can change according to the medium it is being viewed on. With the increase in mobile proliferation, it is a necessity that a website is mobile responsive. An increasing number of researches has compelled Google to make changes to its ranking algorithm. In 2014, Google updated its algorithm to give more points to websites that are mobile friendly.

2. Blog

To get more business, you need to rank higher on Google, and a blog is the best way to achieve that goal. There are around 72,000 searches per second on Google, and if you need to stand apart, then you need to play by Google rules. According to Google’s Andrey Lipases, Google uses high-quality content and link building as one of the most important factors in ranking a website. Hence, good quality content is one of the most important factors in driving traffic to your website. Other than that, good content increases the trust of your potential customers in your brand. The more helpful your content is to your customers, the higher they will regard you as an authority in the industry. Blogging also gives you a great opportunity to promote yourself on social media. You can share your blog posts on Facebook or Instagram and drive traffic to your website. Research shows that companies that posted more than 16 blog posts per month got 3.5 times more traffic than companies that did not.

3. Visual content

Well, your job does not end at driving traffic to your website; your objective is to hook your customers and make them come again. People will only visit you again if they remember about you and a boring, dull website is not going to achieve that. Research shows that people remember only 10 percent of the information they read after three days. However, if that information is paired with an appropriate image, people can retain about 65 percent of the information after three days. Visual content is especially important if you have e-commerce, real estate or tourism website. You need to add compelling videos and pictures to lure in customers. It is hard for people to trust products online. Hence, high-quality pictures of your products will help them make their decision. For example, this leather skin shop website has done a great job in showcasing its products, which make them visually appealing. Videos can play a crucial role in educating customers about your service or product, especially if it is new to the industry. Statistics show that 64 percent of the users are more likely to buy a product after watching a video. Infographics are also a great tool to make your website more attractive. Infographics basically combine text and pictures in such a way, which makes them easier to remember and understand. Moreover, they are also three times more likely to be shared on social media than any other type of content.

4. Subscription Popups

Source Subscription popups allow you to capture email addresses of your potential customers so that you can conduct email marketing. Email marketing is an inexpensive and effective tool to convey any information or promotions to your customers. Unlike other mediums, email marketing is cost effective because it allows you to tailor and personalize your messages according to your audience. Also, you can segment your audience based on their likes and dislikes and then target them accordingly. Research shows that people who make a purchase through email spend 138 percent more than people who don’t receive any offers. Being a start-up, you need to make the most of the available resources and your website is an important one. If done right, a good quality website can alone do wonders for your marketing strategy. Make sure that you don’t just put a website just for the sake of it; leverage this asset as much as you can because it is the most effective marketing tool. If you are an e-commerce website, then you need to pay special attention to the website aesthetics and its usability. It would be better if you get your website made by an e-commerce website design company that knows how to make customers move towards purchase.

Digital Branding

5 Essential Tips for a Successful Content Marketing Strategy

Steven on February 2, 2019

For sure, content marketing is here to stay. And why not? It’s a great way to attract and engage new customers, so the businesses use this strategy to its fullest. 90% of the businesses already use content marketing as their main strategy to promote the brand. But what’s more important is that people want brands to create content. Reportedly, 84% of people expect brands to come up with new content on a regular basis. But here’s what stats also have to say: Image credit: Cision It’s obvious that marketers value content and see it as the primary way to improve marketing impact. Moreover, internet users are interested in content more than in traditional ads, but they value only helpful and informative content. Nevertheless, for 63% of marketers, it’s a challenge to generate traffic and leads, meaning that their content fails to perform well. How can you avoid that? Here are 5 essential tips for a successful content marketing strategy.

1. Know Your Audience Well

For a content marketing strategy, there’s nothing more important than having your audience personas figured out (besides creating high-quality content, of course). Some brands make a huge mistake by trying to target everyone in order to increase sales. But what they don’t understand is that it seriously harms the quality of the content itself. To identify audience personas, you can follow this pattern:

What is their occupation or what field they work in?
What’s the demographics? (age, gender, location, etc.)
What are their goals and challenges?
What are their expectations?

By answering these questions you’ll be able to identify exactly who you want to target with your content. A perfect example is Nike’s Instagram content, where they target people of disabilities empowering them to pursue their dreams: Image credit: Nike

2. Focus on Personalizing

Personalization is the key trend in content marketing. 31% of consumers want their experiences with brands to be more personalized, while the rest want the personalization to blend with high-quality content. You can implement personalization in many different ways, starting from the content for emails, like here: or make their shopping experiences more personalized. Consumers like personalized interactive content, where they have a chance to get active and participate in helping you develop your brand. So, personalized content like surveys and quizzes is also a good way to engage more customers.

3. Benefit from Storytelling

Storytelling has recently become the most followed trend in content marketing. Consumers support this trend, as they have become tired of traditional forms of advertising and prefer a more subtle, behind-the-scenes promotion. Nike has made content that is based on storytelling something regular on their Instagram page. Here’s the example of how they used the story of LeBron James to promote their brand: Image credit: Nike There are many other examples of Nike telling the story of famous athletes Simone Biles, Kyrie Irving, and Serena Williams to show their followers that you can achieve your dreams, even if you were born to a poor family. These posts have over 8 million likes each, which shows that storytelling format can be incredibly engaging.

4. Invest in Video Content

The world of marketing is slowly starting to invest more and more into video content. Stats show that people spend 2.6 more times on pages that have video content on them and 89% of consumers claim that watching a video has influenced their purchasing decisions. Creating videos is a great way to diversify your content strategy. Especially when there are so many different options for posting videos, from stories on Instagram to creating content for YouTube. However, essay writers warn brands that the process of creating a video must include writing a script. Otherwise, you’ll have a video that doesn’t have any purpose.

5. Does Your Content Have a Mobile Version?

It’s absolutely vital that you create content, which will fit both the desktop version and the mobile version of your website. It is reported that 48% of customers started searching for the product they bought on mobile first, not to mention that 90% of consumers more than 4 hours a day using their phones. The stats also show that consumers will leave the website, where content does not upload fast, within 3 to 5 seconds. So, it’s worth investing in the mobile version of your content as well, not only to keep existing customers but to attract new ones as well.

Planning and implementing a content marketing strategy can be quite time-consuming. Hence, smart marketers curate content relevant to their niche and share it with their audience. This helps them save time, build trust and be authentic. F ree content curation and discovery tools like ShareIt help you find the right content without much effort.

The Bottom Line Content marketing is worth investing money, but make sure that you invest all your time and creativity into developing a content marketing strategy. Hopefully, these tips will get you inspired to create a content marketing strategy that will bring your business to success!

Digital Branding

Tips on Proper Brand Building with Email Marketing in 2019

Steven on February 1, 2019

Building your brand is not something that can be done quickly it takes time and a lot of effort.

One of the best channels to build brand awareness is through email marketing.

Having a concrete email marketing strategy in place for your business will help you to successfully get the word out!

Should you use email marketing in 2019?

The answer is obviously YES!

Email marketing is still one of the highest cost to return marketing strategies you can use at the moment with a reported 1$ spent you are expected a return of up to $38!

Although it’s great to know that email marketing still works and it can make money for your business this requires a lot of tactical decision making.

Firstly you will need to get people on your email list.

There are literally dozens upon dozens of ways to do that so I am not going to delve on that here.

Although, when building your email list organically without using shady ways like buying lists, that shows that people are ready to engage with your brand.

Which means that if you do email marketing right you are on your way to making that potential lead a loyal and recurring customer!

Tips to build your brand with email marketing in 2019

1. Be consistent with your brand values

No matter what type of email newsletter you are sending in order to build a strong brand you will need to be consistent.

Strongly voice your brand’s core values and mission, this will help your brand become more respectable and tenacious!

And also provide a pleasant feeling to your subscribers which will eventually lead to people engaging even more with your brand.

2. Your email templates

When creating your newsletter you should have a certain template in place, that you will also use for future newsletters.

This will help your subscribers become accustomed to your brand and know exactly what and where to find the information on your next newsletter.

Especially your CTA(call to actions) if you are promoting your blog posts for example.

Let’s take a close look at some tips on how to structure your email template.

Firstly, you will want to display your brand’s logo in the right position within the header of your email template. The most usual and visual placement would be the center of your email’s header.

The second tip, your email template must be aligned with the font, color and overall design aesthetics of your business.

Third and final, properly show all the relevant company details like phone number, social links etc. Also, depending on your sender make sure to change the email signature!

If for example, you are promoting a blog post written by John make sure the outro on the emails closes with their name. This will allow you to build a person to person connection with your audience and reinforce your brand. If you are looking for inspiration here are more than a couple of free newsletter templates.

3. Your CTA

When you are sending that email campaign you are expecting some results either in the form of clicks to your new blog post or conversions in terms of revenue.

And in order to achieve that you need to have a high converting CTA within your email campaign, you really want to focus on whether you are going to be using a button as your CTA or plain old text.

This will allow you to navigate your subscribers to the intended action of your email campaign.

Creating compelling CTAs that are not blunt or pushy can and will help you increase brand awareness and also get some sweet social shares if you use unique styles of CTAs.

4. Try to solve problems not make “sales”

Constant problem businesses face when they use email marketing to increase their brand awareness is that they ultimately miss the initial goal and aim for sales rather than brand building.

Which can definitely hurt the overall image of your brand and make you look greedy which is something your brand should definitely avoid!

The best way to find a balance and increase the loyalty of your customer is to send email campaigns that actually help your current and new subscribers fix the problems they potentially have.

This can be done in a form of a blog post or just plain email offering some advice.

This will allow you to establish an authoritative figure among your competitors and ensure a great customer retention rate.

5. Keep your customers engaged with regular emails

As we mentioned before consistency is key when it comes to building your brand and what’s better than having a regular schedule for your email campaigns.

As well as set up a welcome email for your newly subscribed members, this will set the scene on what type of email they will follow up from your brand and making a good first impression is crucial.

Finally, carefully plan each month how many campaigns you are going to send out and try and keep them at the same volume for examples set a range on how many you should be sent so you do not overflow your subscriber’s inbox with your campaigns.

Overflowing your subscriber’s inbox with emails will eventually lead to losing the trust you are trying to build!

Final Thoughts

That concludes this article on how to use email marketing to increase brand awareness.

Hopefully, these tips will help you establish a stronger relationship with your email subscribers and eventually build a strong brand.

Let me know in the comments below if you have any other suggestion!

Digital Branding SaaS Branding

iPhone Troubleshooting – Ways to Fix Complicated Problems!

Steven on January 31, 2019

Most of the people are facing problems with their iPhones which is really painful. In order to fix the complicated problems related to the Wi-Fi network and other glitches then one has to choose a genuine service provider who can fix every problem with ease. Whether you have Mac or iPhone one needs to fix the complicated problems instantly.

According to professionals, most of the people are facing glitches related problems. They should update the new software and restore the phone carefully. These are the most important things that will solve the complicated problems in the phone. Before performing any task, one has to make the use of iCloud and backup the data carefully. After that, one can perform every task with ease. If you are the owner of the iPhone, then you need to understand how to fix the common issues in iPhone. Let’s discuss the common reasons for iPhone repair.

Battery Related Problems – Battery drain has become a complicated problem. In order to maintain the backup of iPhone then one has to do a lot of things. In order to fix issues in iPhone then one should replace the battery. If possible, then one should make contact with a reputed service provider and make a replacement. Make sure that you are choosing a genuine service provider only that can solve the complicated issues with ease.
Fault in Buttons – Nothing is frustrating than faulty buttons because you cannot use the full system properly. If possible, then one has to visit a local service centre and replace the parts faulty parts of the phone. Sometimes it can be costly, but a professional service provider will fix everything with ease. Apart from that, if you are facing problems in the operating system then on should update the latest software that will fix the problems.
Problem in Camera – If you are capturing an important picture and facing a particular problem in iPhone, then it can be frustrating. Most of the people are getting fuzzy or poor-quality images in iPhone which has become a complicated issue. In order to solve such problems then one has to replace annoying lenses instantly. After that, one will get high-end quality images with ease. If you are looking for the reputed service provider, then one should choose Platinum Phone Services Gold Coast iPhone Repairs that are providing high-end quality services at the discounted worth.
Crack in Screen – Most of the people are getting a lot of cracks on the screen which is really complicated. In order to get rid of such complicated damages then the individual should make the use of a screen protector that can be beneficial for you. Most of the service provider is offering the gorilla glass protection that is really great because one can get rid of complicated issues with ease.

Moving further, one should always make contact with a reputed or genuine service provider only that can instantly fix the issues in the phone.

Digital Branding

AdWords Tips That Will Boost Your Business

Steven on January 30, 2019

Internet marketing is one of the most difficult places to be if you want to succeed as a businessman. Nevertheless, a lot of people still choose to pursue this goal. Virtually anything that you can imagine starts with a search. The internet is full of various websites and it is only natural that people tend to promote themselves. One of the most effective ways to get organic traffic is by putting AdWords to good use. It is a technique that some entrepreneurs tend to overlook, missing on quite a lot. And as you can probably expect, there is more than one layer to it. In fact, AdWords is as complicated as it can get. But it does not mean you should not give it a go. Read on and you will find plenty of great tips that can help you get to new heights thanks to Google AdWords.

Remove Duplicates

It is without a doubt one of the most common mistakes that beginners make. Putting up a fight against just yourself is the wrong strategy. Google AdWords might switch to a keyword that you are not focusing on, but rather on its duplicate. Also, it is not a stretch to say that the more orderly your list is, the easier it is to plan ahead.

Image source: Carlos Muza

Make Use of Promotion Codes

The initial investment might be a bit too much for some people. However, it does not mean that you cannot make it easier on yourself. A simple Google AdWords (Google Ads) promo code is available on websites similar to CleverAds.com. It would be a waste to not consider taking advantage of what is available to you.

Keep Up with the Quality of Your Keywords

One of the many reasons why AdWords is such a great Google tool is that it shows the quality of the keywords. As you can expect, these tend to change quite a bit, so it would be wise to keep track of whether it is going up and down. It will save a lot of money, especially if you are in this for the long run. Once a keyword starts to decline and is no longer profitable, you should focus your resources on another one. All of that is possible if you keep track of your campaign.

Monitor Customers

If you have a business that relies on sales, you will need to monitor what is happening when a sale occurs. It means that understanding what leads to a customer landing on a page and buying will further improve your profit. Also, it allows making adjustments for stuff that does not work as intended.

Get Rid of Dead Weight

Ads that do not perform should not be there at all. It should be a no-brainer. Something that you can consider to be a dead weight has a lot of downsides, such as money, time, and an overall bad mood. Negative things discourage a lot, and it means that getting rid of that should be one of your priorities.

Importance of a Landing Page and Ads

When users click on the ad, they expect to get redirected to a page that they expect. Therefore, you must ensure that the landing page is not something completely random, but rather something that these people are looking for. Not doing this will cause problems with bounce rates, and this is something that Google does not like.

Image source: RawPixel.com

Make Adjustments Over Time

The data becomes more useful as time passes. You cannot expect to have everything immediately. AdWords campaigns are the perfect example of trial and error. The more you dab in it, the more experience you are going to gain. And as the numbers come in, you can make adjustments according to them.

To make a conclusion, it should be obvious that Google AdWords is a tough place to get into. However, it still provides a lot of opportunities for those who want to make that next step in ecommerce or any other internet venture. Of course, you should prepare to spend time and money on it, as things do not come easily. But once they do, it is quite satisfying.

Digital Branding

Importance of Rank Tracking – How to Choose the Right Rank Tracking Tool?

Steven on January 23, 2019

https://pixabay.com/en/traffic-statistic-data-information-1597342/

While focusing full-fledged on SEO and marketing for the website, you would be concerned about how the site is ranking on the various keywords you are optimizing on. Earlier it was really easy to know keywords ranking through various rank tracker tools. But these days things are not that simple and easy. Many factors intervene rank tracking such that not all tools work great.

You have to be selective with your rank tracking tools for these reasons. Even before that, you must know why many rank tracking tools do not work after some time and why your website also may get penalized for using them. Then only, you would understand how to pick a good rank tracking tool to track the site rank on various keywords.

It was simple to track ranks in earlier days of SEO

Rank tracking was simple in the early days of online marketing and SEO. That’s because Google was still in the developing phase, and no other search engine in use also were that advanced in programming, to bar the tracking software and systems. Also in the earlier days of SEO, ranks were visible through plugins and tools and are the number one in search results mattered a lot, and highly. But things are different now. Now SEO experts and even the layman knows that it’s not the number one position of the SERP that matter the highest, although it matters considerably.

Rather it’s the amount of organic traffic you are getting, and then the conversion rate of that traffic, which mainly matters. And that is why, along with the search results page and rank, the other metrics like conversion rate, organic search traffic, etc. are considered to realize the status of the site against the target keyword.

Rank tracking is still important but gone tricky

Rank tracking still is important. A good rank ensures great visibility. And great visibility ensures organic traffic. When you get organic traffic, you get good conversion rates and leads both. Hence you get leads, and you can use them in whatever way you like to increase business and revenue. Hence, a good ranking is a great stepping stone to success in online marketing and e-commerce. But there again, knowing where you rank exactly based on the particular keyword has become much trickier. A normal rank tracker who used to work well in earlier days do not work now, and there are plenty of reasons for them, the main reason being the advancement in Google’s platform and search algorithms. Google do not like rank tracking software and tools. Hence it has made its system such that rank tracking gets limited.

Why Google hates rank trackers?

Google hates rank tracking software for some solid reasons. Google is a search engine that gives results free of cost for common users. But Google has to generate income. And it draws all its revenues from sponsored ads and featured listings etc. That is why it does not like entertaining software, which would not click on its ads on a results page. The result is displayed for queries made by rank tracking software is wastage in the eyes of the search engine operators. That is why Google does not like rank tracking tools which utilize the page data and does not give anything in return to Google.

Google APIs

Google has designed APIs for rank tracker management. APIs are Application Programming Interfaces. Using these Google has effectively brought a bar or limitation in rank tracking. Only the developers can use the APIs to scrape rank data against keywords without getting through the general google interface, and that too for free. And there is a limitation to how many ranks data can be obtained. After this limit is over, or after a number of queries, Google does not offer any more data in the day. This limit makes rank tracking a headache using Google APIs. The way developers and rank tracking use to bypass this limitation are scraping of the rank data directly from the Google’s search results pages.

The downsides of scraping rank data from Google SERP

There is a big downside of scraping rank data from Google. When you are scraping you get either tracked or barred. When multiple requests come from a rank tracker in Google search, then Google starts displaying a CAPTCHA to find out if the request is being made by a human or a computer program. Normally tracker tools would not pass the CAPTCHA test, and hence gets barred. Some tools can pass the CAPTCHA. In that case, their IP address gets tracked by Google. And when the multiple queries come from that IP address, then Google blocks that IP and the tool can no longer use that IP to scrape rank data through plain SERPs.

You can bypass APIs and get your advanced rank tracker system

There are rank tracker systems and tools, which can bypass the APIs, and also the IP blocks and CAPTCHAs of google. There are advanced rank tracking systems, which can still tell you keyword based ranks. The types of rank trackers available are:

Browser-based tracking plugins
Desktop App based rank trackers
SaaS Apps which are website based services

These three types of rank trackers can help you out without getting your IP blocked or website banned.

Important features that should be present in a good rank tracking tool

There are some features that a good advanced rank tracker tool must have. Check for them before starting to use one, or get advised by expert rank trackers like Fyrebird Philly:

As because Google shows personalized search results based on how you are using the results the tracking tool must have features to bypass this personalization.
Ranks differ as per geographic location. And the tool must be able to show you rank results based on location.

Finally

You can get a vivid idea of how your marketing and SEO team is performing, based on the rank report you get. Only your tool for tracking must give you legit results that you may rely on. Hence this must be chosen carefully.

Digital Branding

The Key Role of Android App Development and AdWords Management Services in Business

Steven on January 23, 2019

https://www.pexels.com/photo/smartphone-telephone-89955/

With the crazy spread of android phones the world over, their involvement in the improvement of business is no surprise. Likewise, transparent and refreshingly different Google AdWords management services also uplift your business volume to your amazement. These services can help you make your small or large business highly successful and popular within a short period. So, every business must use some AdWords services like hands off Adwords management services, etc. to achieve this target. Similarly, every business needs specific apps as per its own requirement. You may hire some android app development company to develop apps which you require for your business. Followings are the salient features of the key role android apps play to uplift a business.

It is quite appreciable that android apps are easy and handy to be used by anyone. A person with an average IQ level can use these apps quite efficiently.
Miraculous changes have been introduced to our daily life by the use of android apps. That is why they are so much in demand round the world.
A well-designed android app is the most important tool to access the right information.
Android apps have compatibility with all versions of operating systems and devices.
Android apps present solutions designed to take care of the issues of future compatibility.
Android apps have the ability to surpass all the competitors in the market. The regular updates of operating system are touted as response to its competitors.
Widget creation stands for the specialization in android app development, for it utilizes the capabilities of platforms to create innovative solutions.
Android apps provide utmost convenience to the customers. With the help of android apps, consumers can undertake many aspects of interaction easily.
Android apps facilitate the people with facilities available on the desktop, making it all quite easy to use.
Android apps increase the revenue and sales by enabling the people to shop on the go. They can now order anything online and get it delivered without any botheration of going to the market physically.
Android apps reduce on-premises cost. You do not have to pay the workers for the specific job which costs you very cheap through the apps. You will have to pay comparatively less amount to the android app development company.
Android apps developed by some app development company serve as icing on the cake of your smart phone.

When you decide to go with the mobile having developed android apps, you must also understand how to benefit from it the maximum. You must be aware of how it can help you generate revenue for your business directly or indirectly. Be sure about what you expect from your mobile app to do for your business. Keeping in mind the following points, you can judge which android business model is right for your business to prosper.

Pay to download: This model pays you for your mobile app even before it is downloaded.
In-App purchase: These are very common nowadays, for they allow the users to buy only what they wish to.
Advertising: This most popular business model charges its users as cost per mile or cost per click.
Information Apps and Branding Apps: These impart information and help build a brand for your business.
Apps that are part of business processes: A very popular and typical business model chosen by companies. These apps are actually part of the set of services the company provides to its customers.
Affiliation: This model of affiliate system could be a great way to go for android apps.

Thus, it is absolutely right to say that Android app development and Adword management services play their key role in improving your business.